Sales Manager

Department: Sales

Reports To: Country Manager

Duty Station: Kampala (with frequent travel upcountry within Uganda)

KEY DUTIES AND RESPONSIBILITIES

Sales Planning and Strategy

• Develop and implement monthly and quarterly sales plans in line with company targets and strategic priorities.
• Analyze market trends, customer segments and competitors, and recommend appropriate sales strategies and product focus areas.
• Identify and prioritise high‑ potential regions and customer segments, including upcountry markets, and design appropriate field plans.

Team Leadership and Supervision

• Lead, supervise and motivate the sales team (head office and branches) to achieve individual and team targets.
• Set clear, measurable KPIs for sales staff (customer contacts, quotations, confirmed orders, closed sales, collections where applicable).
• Conduct regular field coaching, joint customer visits and weekly performance review meetings.
• Support recruitment, induction, training and performance appraisal of sales staff in coordination with HR.

Field Implementation and Upcountry Coverage

• Plan and conduct regular field visits, including upcountry travel, to support sales staff, open new markets and build relationships with key clients and partners.
• Ensure that each branch or assigned territory has a clear coverage plan, including targeted areas, key accounts and scheduled visits.
• Monitor field execution and ensure that customer feedback, market intelligence and opportunities from the field are reported and acted upon.

Sales Process and Coordination

• Ensure that all sales activities follow approved company procedures, including proper quotations, order confirmations, payment processes and documentation.
• Coordinate closely with Administration for order processing, payment confirmation and customer communication.
• Work with Warehouse to ensure accurate stock information, timely deliveries and proper documentation of goods issued.
• Coordinate with Aftersales to ensure accurate handover of jobs, proper installation scheduling and resolution of customer issues.

Reporting, Monitoring and Control

• Consolidate daily and weekly sales reports from all sales staff and present clear summaries, trends and action points to Management.
• Track performance against targets at individual, branch and company level and recommend corrective actions where there are gaps.
• Ensure that customer, sales and prospect records are properly maintained and updated.

Customer Relationship Management

• Maintain relationships with key customers, distributors, dealers and partners.
• Handle major customer escalations and complaints in a professional and timely manner.
• Promote repeat business and long‑ term relationships by ensuring that customers receive honest information and reliable after‑ sales support.

Compliance, Conduct and Company Representation

• Ensure that all sales staff comply with company policies, departmental guidelines and the HR Manual.
• Enforce rules against unauthorized discounts, side deals, misrepresentation of products or misuse of company resources.
• Represent the Company professionally in all meetings, events and communications.

Other Duties

• Perform any other related sales management and business development duties as may reasonably be assigned by Management from time to time.

QUALIFICATIONS, SKILLS AND EXPERIENCE

Minimum Qualifications

• Diploma in Business Administration, Marketing, Commerce, or a related field from a recognized institution.
• A professional qualification or training in sales and marketing will be an added advantage.

Experience

• At least 3–5 years’ proven experience in field sales, of which at least 2 years should be in a supervisory or managerial sales role.
• Demonstrable experience managing a sales team, preferably in the energy, solar, FMCG, or related sectors.
• Experience working in or managing upcountry markets and willingness to travel frequently within Uganda.

Key Skills and Competencies

• Strong leadership, coaching and team management skills.
• Excellent selling, negotiation and closing skills.
• Good understanding of sales planning, pipeline management and basic sales analytics.
• Strong communication and interpersonal skills, with the ability to work with diverse teams and customers.
• High level of integrity, honesty and accountability.
• Good organisational skills, with the ability to prioritise tasks and meet deadlines.
• Proficiency in basic computer applications (Word, Excel, email and reporting tools).
• Ability and willingness to travel upcountry regularly, sometimes at short notice.

How to Apply

Interested candidates should send their CV and cover letter and academic

documents to hr@cworthug.com with the subject line:

Sales Manager Application – [Your Name]

Application Deadline: 15/07/2026

Only shortlisted applicants will be contacted.

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