Marketing Executives

Role title: Marketing Executive 

Location: Kampala – This can be altered depending on organizational requirements.

Job Purpose: The main objective of this role is to work towards the creation of awareness about Engsol and the promotion of the company's image, products, and services.  

Key Performance Areas  

1. Promote Engsol Brand

Related Tasks 

• Design & implement effective but low-cost marketing strategies. 

• Implement the company’s Corporate Identity Plan 

• Expand to new markets while maintaining a low customer acquisition cost. 

• Implement Engsol customer loyalty Program 

• Handle products launches & Promotions. 

• Conduct ATL & BTL activities 

• Coordinate internal marketing and an organisation’s culture 

• Stakeholder management and engagement

Critical Outputs

• Customer lifetime value  

• Low New customer Acquisition cost 

• Business growth in revenue and market share  

• High Customer retention 

• Improved reach, penetration, and Engsol Image. 

• Positive Net Promoter Score 

• Compiling and distributing financial and statistical information

2. Manage ENGSOL communication

Related Tasks 

• Operationalise Engsol Communication policy. 

• Developing content for all marketing collateral and communications 

• Publish company newsletters at agreed time intervals

Critical Outputs

• Active, accurate and updated communication channels platforms

3. Conduct Market Intelligence  

Related Tasks

• Gather market intelligence and latest pricing information for markets  

• Study market trends and submit quarterly reports 

• Monitor competitor activity and generate leads for products and services.

Critical Outputs

• Market intelligence reports

The Engsol Way: 

• Living the ENGSOL values of Respect, Professionalism and Reward. 

• Adherence and compliance to all ENGSOL Policies and Procedures. 

• Full compliance with all health, safety and security standards and policies 

• Maintenance of personal health and hygiene standards. 

• Pursuit of self-development and knowledge sharing  

• Cooperation, support and involvement in all other company activities and projects as requested. 

• To carry out any other duties as instructed by Management  

SECTION TWO                   

 The Marketing Executives are required to undertake their official responsibilities and to conduct themselves in all matters relating to their employment, in accordance with best practice and relevant ethical and professional standards and guidelines, as determined from time to time. Below are areas that will be key to excelling in this role.  

COMPETENCE PROFILE REQUIRED: GUIDELINE

L1 Fundamental Awareness

You have common knowledge or an understanding of basic techniques and concepts.

L2 Novice

You have the level of experience gained in a classroom and/or experimental scenarios or as a trainee on-the-job. You are expected to need help when performing this skill.

L3 Intermediate

You are able to successfully complete tasks in this competency as requested. Help from an expert may be required from time to time, but you can usually perform the skill independently.

L4 Advanced

You can perform the actions associated with this skill without assistance. You are certainly recognized within your immediate organization as "a person to ask" when difficult questions arise regarding this skill.

L5 Expert

You are known as an expert in this area. You can provide guidance, troubleshoot, and answer questions related to this area of expertise and the field where the skill is used.

ROLE SPECIFIC 

TECHNICAL: What you need to be able to do

COMPETENCE

• Business Degree majoring in - Level of Proficiency: Second Class Upper

• Marketing / Degree in Mass - Level of Proficiency Second Class Upper

• Communication, CIM membership - Level of Proficiency Second Class Upper

• Data management and reporting – Level of Proficiency - L3

• Using Microsoft Office suite - Level of Proficiency L3 

• Marketing plan Development - Level of Proficiency L4

KNOWLEDGE: What you need to know

COMPETENCE

• Business Degree majoring in - Level of Proficiency Second Class Upper

• Marketing / Degree in Mass - Level of Proficiency Second Class Upper

• Communication, CIM membership- Level of Proficiency: Second Class Upper

BEHAVIOURAL: What/ How you need to behave

• Integrity L5 

• Teamwork L5 

• Positive Mental 

• Attitude L5 

• Innovation   L5 

• Proactiveness L5 

• Accountability L5

KEY WORKING RELATIONSHIPS:

CATEGORY OF PERSONS AND LEVEL OF RELATIONSHIP 

Staff of department: Liaison, Support, knowledge sharing and communication 

Staff of ENGSOL: Liaison, Support, knowledge sharing and communication 

Clients: Liaison, Support, knowledge sharing and communication Liaison

Suppliers and Vendors: Liaison, Support, knowledge sharing and communication

Media:  None unless pre-approved