Digital Representative

• Manage all of the Client's Uganda digital
• platforms (Facebook, Instagram, WhatsApp,
• YouTube, Google Business Profiles, etc.)
• Develop and execute Uganda's digital
• content calendar aligned to crop cycles and commercial priorities
• Ensure consistent, professional brand presence across all digital touchpoints

• Grow the Client's Uganda farmer digital community
• Drive subscriptions to WhatsApp channels and participation in live agronomic sessions
• Encourage agro-dealers to amplify the
• Client's content within their networks
• Position digital as the first touchpoint for farmer education.

• Capture and coordinate local field content (demo plots, testimonials, agronomy tips)
• Ensure content reflects Ugandan crops, seasons, and farming realities
• Work closely with agronomists and sales teams to generate relevant content

• Monitor and respond to digital inquiries promptly
• Coordinate lead allocation to sales teams
• Track follow-up and provide feedback on conversion quality
• Ensure no digital lead goes unattended

• Manage the Client's Uganda Google
• Business Profiles across branches
• Ensure product listings, images, and branch information are accurate
• Respond to reviews and manage online reputation
• Monitor competitor digital activity in Uganda

• Deliver quarterly Uganda digital performance reports
• Track:
• Engagement growth
• Community growth
• Lead volume
• Response time
• Live session participation
• Provide insights and recommendations for improvement

• Develop and execute Uganda-specific digital content aligned to crop cycles and commercial priorities
• Generate field-based content including demo plots, farmer testimonials, agronomic tips, and dealer highlights
• Adapt centrally provided materials to ensure local relevance
• Ensure content is educational, solution-driven, and commercially supportive
• Track content performance and refine approach based on engagement insights

Q U A L I F I C AT I O N S

• Bachelor's degree in Marketing, Communications, Business, Agriculture, or related field
• 2–4 years' experience in digital marketing, content creation, or social media management
• Experience in agriculture, agri-inputs, FMCG, or rural markets is an added advantage
• Strong understanding of the Ugandan agricultural landscape and farmer ecosystem
• Proven content development skills, including copywriting, storyboarding, and producing educational and promotional content
• Strong design skills (Canva, Adobe Suite, or equivalent) for digital creatives
• Video production and editing skills (short-form content for social media, farmer stories, live sessions)
• Proficiency in managing social media platforms and digital engagement tools
• Data analysis and reporting skills to track engagement, community growth, and lead performance
• Experience preparing structured monthly digital performance reports
• Strong written and verbal communication skills (local language proficiency is an advantage)
• Ability to work closely with sales and agronomy teams in a commercial environment
• High level of ownership, responsiveness, and accountability

How to Apply:

All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section