sales representative

Job Description

Job Title: Sales Representative
Department: Sales & Marketing
Reports To: Project Manager
Location: Kampala, Uganda
Interfaces With: Farmers, Agro-input Dealers, Distributors, Customers, Finance Department, Operations Team
Last Updated: May 2026

JOB PURPOSE

The Sales Representative is responsible for driving sales growth through customer acquisition, relationship management, market expansion, and promotion of agricultural products, particularly in the horticulture sector. The role involves field visits, customer support, product demonstrations, market intelligence gathering, and ensuring excellent customer service to farmers and agribusiness clients.

ROLES AND RESPONSIBILITIES

Sales & Business Development

·       Promote and sell the company’s agricultural and horticultural products to farmers, agro-dealers, distributors, and institutional clients.

·       Identify and develop new business opportunities within assigned territories.

·       Achieve monthly, quarterly, and annual sales targets set by management.

·       Conduct market visits to generate leads and expand the customer base.

·       Build and maintain strong relationships with existing and potential customers.

·       Follow up on customer inquiries, quotations, and orders to ensure timely closure of sales.

·       Provide professional customer service and technical support to clients.

·       Educate farmers and customers on proper product usage, application methods, and best agricultural practices.

·       Handle customer complaints and resolve issues promptly to maintain customer satisfaction.

·       Conduct regular customer visits to strengthen relationships and monitor product performance.

·       Monitor market trends, competitor activities, and customer preferences within the agriculture and horticulture industry.

·       Collect and share market feedback to support product improvement and business strategies.

·       Prepare daily, weekly, and monthly sales reports for management review.

·       Maintain accurate records of sales activities, customer interactions, and field visits.

·       Organize and participate in product demonstrations, agricultural exhibitions, trade shows, and farmer training sessions.

·       Promote brand awareness through field marketing activities and campaigns.

·       Support the marketing team in implementing promotional activities and product launches.

·       Receive and process customer orders accurately and in a timely manner.

·       Follow up on deliveries to ensure customer satisfaction.

·       Monitor customer payments and support debt collection efforts where necessary.

·       Ensure proper documentation of sales transactions and customer records.

·       Plan and manage field routes efficiently to maximize customer coverage.

·       Ensure visibility and availability of products within the assigned territory.

·       Maintain strong relationships with distributors, stockists, and agro-input shops.

JOB REQUIREMENTS – QUALIFICATIONS AND EXPERIENCE

·       Bachelor’s degree or Diploma in Agriculture, Horticulture, Agribusiness, Sales & Marketing, or a related field.

·       Minimum 2 years of experience in agricultural sales, preferably in horticulture products.

·        Strong understanding of horticulture farming practices and agricultural inputs.

·       Experience working with farmers, agro-dealers, and agricultural distribution networks.

·       Proficiency in Microsoft Office applications and outlook

·       Valid driving permit is a must

JOB REQUIREMENTS – SKILLS AND COMPETENCIES

·       Strong sales and negotiation skills.

·       Excellent communication and interpersonal skills.

·       Ability to build and maintain customer relationships.

·       Good knowledge of the agriculture and horticulture market in Uganda.

·       Self-motivated with the ability to work independently and meet sales targets.

·       Strong problem-solving and analytical skills.

·       High level of integrity and professionalism.

·       Ability to work under pressure and travel frequently for field activities.

·       Good report-writing and presentation skills.

Key Performance Indicators

·       Achieve at least 90–100% of assigned monthly, quarterly, and seasonal sales targets.

·       Deliver consistent growth in sales volume within the assigned territory each season.

·       Increase active customer accounts within the assigned territory by an agreed target per quarter.

·       Ensure availability and distribution of company seed products in key agro-dealer outlets and customer locations within the territory.

·       Acquire a minimum of 30-40 new farmers, agro-dealers, or customers per month.

·       Conduct at least 15–20 customer visits or follow-up engagements per week.

·       Maintain strong customer relationships with timely response to customer inquiries and complaints.

·        Maintain updated customer records and sales pipeline reports with accuracy.

·       Conduct a minimum of 4–5 field days, demonstrations, or farmer training activities per week.

·       Support the establishment and monitoring of at least 3 demonstration plots per season within assigned territories.

·       Achieve regular market coverage according to approved field schedules and routes.

·       Visit assigned agro-dealers, distributors, and farmer groups consistently to strengthen market presence and product visibility.

·       Provide basic agronomic support and product knowledge to farmers during field visits and demonstrations.

·       Conduct regular follow-ups on crop performance and farmer adoption of company seed varieties.

·       Report major crop performance issues, pest outbreaks, or customer concerns within 24–48 hours of identification.

·       Support increased farmer awareness and adoption of recommended agronomic practices and seed products.

·       Submit 100% of daily, weekly, and monthly reports within agreed timelines Provide monthly market intelligence reports covering competitor activities, pricing, customer feedback, and market opportunities.

·       Maintain accurate records of customer engagements, orders, field activities, and stock movement.

·        Ensure timely reporting and resolution of customer complaints and field-related issue

How to Apply:

All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section