Sales Manager
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Job summary
The Sales Manager is responsible for developing and executing the company's sales strategy to achieve revenue growth, expand market share, and strengthen customer relationships. The role involves leading the sales team, identifying new business opportunities, managing key accounts, and ensuring the company consistently meets its sales targets.
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
5 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Uganda
Job descriptions & requirements
Department: Sales & Business Development
Reports To: General Manager / Commercial Director
Location: Kampala
Employment Type: Full-Time
Job Summary
The Sales Manager is responsible for developing and executing the company's sales strategy to achieve revenue growth, expand market share, and strengthen customer relationships. The role involves leading the sales team, identifying new business opportunities, managing key accounts, and ensuring the company consistently meets its sales targets.
The ideal candidate will possess strong leadership, commercial acumen, and experience in manufacturing or industrial sales, with the ability to develop sustainable business relationships across diverse market segments.
Key Responsibilities
Sales Strategy & Business Development
- Develop and implement sales strategies aligned with the company's growth objectives.
- Identify new business opportunities and emerging markets.
- Build and maintain a strong sales pipeline to achieve revenue targets.
- Expand the company's customer base across key industries and regions.
- Conduct market research to identify customer needs, competitor activities, and market trends.
Sales Management
- Lead, coach, and motivate the sales team to achieve individual and departmental targets.
- Set sales objectives, KPIs, and performance standards.
- Monitor sales performance and implement corrective actions where necessary.
- Conduct regular sales meetings and performance reviews.
Customer Relationship Management
- Develop and maintain long-term relationships with key clients and distributors.
- Negotiate contracts, pricing, and commercial agreements.
- Handle major customer inquiries, complaints, and escalations professionally.
- Ensure high levels of customer satisfaction and retention.
Account Management
- Manage strategic and high-value customer accounts.
- Identify opportunities for cross-selling and upselling products.
- Ensure timely renewal of contracts and service agreements.
Forecasting & Reporting
- Prepare monthly, quarterly, and annual sales forecasts.
- Analyze sales performance and market data to inform business decisions.
- Produce regular management reports on sales activities, pipeline status, and revenue performance.
- Monitor budgets and ensure efficient utilization of sales resources.
Collaboration
- Work closely with Production, Supply Chain, Finance, and Customer Service teams to ensure timely product delivery and customer satisfaction.
- Collaborate with the Marketing team on promotional campaigns, product launches, and branding initiatives.
- Provide market feedback to support product development and innovation.
Compliance
- Ensure all sales activities comply with company policies, contractual obligations, and applicable regulations.
- Maintain accurate customer records and sales documentation within the CRM system.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related field.
Experience
- Minimum of 5–8 years of progressive sales experience, with at least 3 years in a managerial role.
- Experience within a manufacturing, industrial, FMCG, environment is highly preferred.
- Proven track record of consistently achieving or exceeding sales targets.
Skills & Competencies
- Strong leadership and people management skills
- Excellent negotiation and influencing abilities
- Strategic thinking and business development expertise
- Financial and commercial acumen
- Excellent communication and presentation skills
- Customer relationship management
- Data analysis and reporting
- Strong problem-solving and decision-making skills
- High level of integrity and professionalism
- Ability to work under pressure and meet deadlines
Technical Skills
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
- Experience using CRM systems
- Knowledge of ERP systems is an added advantage
Personal Attributes
- Results-oriented and self-motivated
- Strong leadership presence
- Excellent interpersonal skills
- Customer-focused mindset
- Highly organized and detail-oriented
- Adaptable and resilient
- Commercially driven with a passion for business growth
Working Conditions
- Office-based with regular travel to customer sites and regional markets.
- Occasional travel outside the assigned territory may be required.
Success in the Role
The successful Sales Manager will drive sustainable revenue growth, build a high-performing sales team, strengthen customer relationships, and position the company as a preferred supplier within its target markets while contributing to the overall profitability and long-term growth of the business.
How to Apply:
All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section
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