Sales Development Representative (SDR)
Job summary
You will manage the day-to-day work of building a sales pipeline: researching prospects, reaching out, understanding their needs, following up, and moving opportunities forward. You will also help prepare proposals, discuss them with prospects and work towards closing deals.
Job descriptions & requirements
- Use Price Media’s ideal customer profiles to identify organisations and decision-makers who may benefit from our services.
- Research each prospect enough to make outreach relevant.
- Build and maintain accurate prospect lists, including contact details, service fit and useful context.
- Prioritise prospects based on fit, likely need, and readiness to engage.
- Reach out through appropriate channels, including calls, email, LinkedIn, referrals and networking.
- Use the relevant sales guide as a starting point while adapting your approach to each prospect.
- Explain Price Media’s offers clearly and confidently without making promises we cannot deliver.
- Follow up consistently and respectfully with prospects who have not yet made a decision.
- Ask questions to understand the prospect’s goals, current challenges, decision process, timing, and available budget.
- Determine whether there is a good fit between their needs and a Price Media offer.
- Record what you learn so the next conversation is informed and useful.
- Book qualified meetings with the Head of Business or relevant team member when their expertise is needed.
- Turn discovery notes into clear proposal briefs and, where appropriate, prepare first drafts of proposals and quotations.
- Coordinate input from the Head of Business and delivery team to confirm scope, timelines, pricing and feasibility.
- Present or talk through approved proposals with prospects.
- Respond to questions, address objections and negotiate within agreed limits.
- Follow up until the prospect makes a decision, and complete the steps needed to secure approved deals.
- Hand over signed work with a clear record of the client’s expectations and commitments.
- Keep the pipeline tracker current, with accurate notes, next actions, dates, and opportunity stages.
- Review stalled opportunities and plan appropriate follow-up.
- Share recurring prospect questions, objections and market insights.
- Suggest improvements to sales guides, messages and offers based on what you learn in conversations.
- Reviewing your pipeline and planning the next action for each active opportunity.
- Researching new prospects that match one or more ideal customer profiles.
- Making calls, sending tailored outreach messages, and following up.
- Holding discovery conversations and booking qualified meetings.
- Preparing proposal briefs or drafts, discussing approved proposals and progressing decisions.
- Updating the pipeline tracker and reviewing results with the Head of Business.
- Clear spoken and written communication.
- Confidence starting conversations with new people and asking thoughtful questions.
- Strong organisation and the discipline to keep records and follow up on time.
- The ability to learn Price Media’s services and explain them accurately.
- Sound judgement about when to seek input or approval.
- Comfort using spreadsheets, email, online meeting tools and other everyday work tools.
- A willingness to receive feedback, practise and improve.
- Experience in B2B sales, business development, customer service or account management.
- Selling professional services to organisations.
- Conducting discovery calls or preparing proposals.
- Working with a pipeline tracker or CRM.
- Familiarity with marketing, media production, websites, training or consulting.
- Quality and consistency of prospect research and outreach.
- Number of relevant sales conversations started.
- Qualified meetings booked and attended.
- Quality of discovery notes and proposal briefs.
- Proposals submitted and followed up.
- Opportunities progressed, and deals closed.
- Accuracy of pipeline records and timely completion of next actions.
- Quality of client handovers.
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