Sales and Marketing Executive - Rwanda

Key Objectives

·        Deliver aggressive monthly and annual gross margin targets.

·        Rapidly expand the direct consumer base and high‑volume reseller network with strong, recurring orders.

·        Institutionalize disciplined CRM usage, forecasting accuracy, and timely reporting to management.

Key Responsibilities

1) Commercial Sales & Account Management

·        Own the end‑to‑end sales cycle through prospecting, qualification, site surveys, proposals/quotes, negotiation, contracting, delivery coordination, invoicing, and collections.

·        Maintain price realization in line with market benchmarks.

·        Forecast weekly and monthly volumes, gross margin, and cash collections in CRM/ERP.

2) Market Development – Rwanda

·        Map and continuously update consumer value chain country‑wide.

·        Develop and manage the reseller segment.

·        Run structured sales and marketing campaigns.

3) Bulk Trading

·        Structure large, secured bulk deals with OMCs.

·        Coordinate with supply and operations team for product availability.

4) Stakeholder Relationships

·        Build strategic relationships with financial institutions for L/Cs, guarantees, and working‑capital instruments supporting larger sales volumes.

·        Maintain partnerships with storage/terminal operators, transporters, inspection companies, and insurance brokers to assure reliability and cost competitiveness.

·        Engage with regulators and standards bodies to ensure full compliance with regulations.

5) Governance, HSSE & Compliance

·        Ensure all sales are contracted under approved terms & conditions, with appropriate securities.

·        Uphold HSSE standards during customer site visits, loading/offloading, and decanting.

·        Maintain auditable sales records, price approvals, and customer communications in CRM.

How to Apply:

All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section