Operations Manager – Digital

• Lead, manage, and execute KHERI GROUP LIMITED's overall 360° digital operations and long-term digital strategy.
• Develop and execute digital marketing and sales strategies fully aligned with the Group’s commercial revenue targets across all business lines (Vehicle Sales, General Goods Logistics, Vehicle Financing, and Aftermarket Services).
• Set, monitor, and deliver against strict digital sales targets, KPIs, and operational performance metrics.
• Manage digital campaign budgets, optimizing spending to ensure maximum Return on Investment (ROI) and minimum cost per acquisition.
• Drive continuous improvement, innovation, accountability, and commercial discipline across the entire digital unit.

• Coordinate and oversee all digital channels, including social media platforms, web properties, display advertising, search engines (SEO/SEM), email marketing, messaging channels (WhatsApp), and content portals.
• Design, launch, and optimize digital sales funnels spanning Awareness $\rightarrow$ Lead Generation $\rightarrow$ Conversion $\rightarrow$ Customer Retention.
• Implement performance marketing campaigns designed to generate high-intent leads and drive measurable conversion rates.
• Monitor market trends, customer behavior, competitor strategies, and emerging technologies to keep the group at the forefront of digital commerce.

• Drive digital lead generation and ensure end-to-end pipeline management to eliminate lead leakage.
• Establish seamless handoff processes between digital lead capture systems and sales teams to accelerate sales conversions.
• Use data analytics, CRM insights, and customer feedback to refine targeting and optimize conversion rates.

• Direct, coach, mentor, and performance-manage a multidisciplinary team of digital specialists.
• Work collaboratively with cross-functional business units—including Sales, Marketing, Business Development, Customer Service, and Finance—to align digital initiatives with core business goals.
• Maintain consistency in brand positioning, messaging, and customer experience across all digital customer touchpoints.

• Prepare comprehensive management reports tracking performance across digital sales, lead quality, conversion metrics, channel ROI, and team productivity.
• Present operational reviews and strategic insights directly to senior executive management.

• Sales & Revenue: Total revenue and sales volume generated directly via digital channels.
• Lead Generation & Quality: Volume of qualified commercial leads delivered to sales pipelines.
• Funnel Conversion: Lead-to-sale conversion rate optimization across all digital campaigns.
• Return on Investment (ROI): Overall efficiency and profitability of digital campaign budgets.
• Customer Acquisition & Retention: Cost Per Acquisition (CPA) efficiency and long-term customer engagement levels.
• Channel Performance: Web traffic quality, conversion rates, and engagement performance across all digital assets.
• Operational Leadership: Team productivity, goal attainment, and alignment with Group commercial objectives.

• Bachelor’s Degree: Digital Marketing, Marketing, Business Administration, Communications, Information Technology, or a closely related field (Preferred).
• Professional Certifications: Relevant certifications in Digital Marketing, Google Analytics, SEO/SEM, CRM systems, or E-commerce will be an added advantage.

• Minimum 5+ years of professional experience in digital operations, digital marketing, digital sales, e-commerce, or performance marketing.
• Proven track record in a target-driven commercial environment with direct responsibility for driving sales revenue through digital channels.
• Demonstrable experience in leading, mentoring, and managing digital teams and managing full-funnel digital ecosystems.

• Commercial Mindset: Strong business acumen; ability to link creative and digital strategy directly to bottom-line profitability.
• Data-Driven Analysis: Proficiency in digital analytics, CRM tools, conversion rate optimization (CRO), and budget tracking.
• Leadership & Influence: Strong team leadership, stakeholder management, negotiation, and executive presentation skills.
• Execution Focus: Comfortable operating in a fast-paced, target-driven environment where outcome accountability is paramount.

How to Apply:

All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section