Medical Sales & Business Development Executive (B2B Healthcare)

Job Title: Medical Sales & Business Development Executive (B2B Healthcare)

Company: CLF Medical Uganda
Location: Kampala, Uganda (with regional travel)
Employment Type: Full-time

About CLF Medical

CLF Medical is a healthcare solutions provider focused on delivering reliable medical equipment, diagnostics, respiratory care solutions, and consumable products to healthcare institutions across Uganda. We partner with private hospitals, clinics, laboratories, and public healthcare organizations to improve access to quality medical technologies and supplies.

We are seeking a highly motivated Medical Sales & Business Development Executive to drive institutional customer acquisition, strengthen healthcare partnerships, and grow recurring revenue streams through strategic engagement with hospitals, clinics, and procurement organizations

Role Objective

The Medical Sales & Business Development Executive will be responsible for expanding CLF Medical’s B2B customer base by building strong relationships with healthcare decision-makers, managing institutional sales pipelines, and successfully navigating private hospital procurement processes and public sector tender opportunities through Uganda’s electronic procurement ecosystem.

This role is highly field-oriented, requiring strong relationship-building skills, medical product understanding, and the ability to translate clinical requirements into practical healthcare solutions.

Key Responsibilities1. Field-Based Customer Acquisition & Relationship Management

• Spend approximately 70% of working time in the field engaging hospitals, clinics, laboratories, and healthcare institutions.
• Build and maintain relationships with:
  • Hospital procurement managers
  • Medical directors
  • Clinic owners
  • Laboratory managers
  • Nursing and clinical leadership teams
  • Healthcare administrators
• Develop a strong institutional sales pipeline across Uganda and key regional healthcare hubs.
• Identify new business opportunities and convert prospects into long-term customers.

2. Medical Product Demonstrations & Technical Sales Presentations

• Conduct product demonstrations and technical presentations for healthcare professionals and procurement teams.
• Understand customer clinical requirements and recommend appropriate medical solutions.
• Present CLF Medical’s portfolio, including solutions across areas such as:
  • Respiratory care
  • Diagnostic equipment
  • Medical devices
  • Healthcare consumables
  • Other clinical solutions
• Work closely with technical teams and suppliers to provide accurate product information and support customer decision-making.

3. Consumables Sales & Account Growth

• Develop recurring revenue channels through regular supply agreements with healthcare facilities.
• Establish monthly ordering schedules for medical consumables and frequently used healthcare products.
• Monitor customer consumption patterns and anticipate future supply requirements.
• Maintain strong post-sale relationships to encourage repeat business and customer retention.

4. Tender & Institutional Procurement Management

• Identify and monitor upcoming procurement opportunities from:
  • Private hospitals
  • Healthcare networks
  • Government institutions
  • NGOs and development organizations
• Support preparation of technical and commercial responses for institutional bids and public procurement opportunities.
• Navigate Uganda’s electronic procurement platforms and tender processes.
• Coordinate internally to ensure timely submission of compliant proposals.

5. Market Intelligence & Competitive Analysis

• Gather market insights through regular field engagement with healthcare providers.
• Monitor:
  • Hospital inventory levels
  • Product demand trends
  • Competitor activities
  • Pricing movements
  • Upcoming procurement requirements
• Provide feedback to management to support product strategy and business growth.

Job RequirementsEducation

A Diploma or Degree in one of the following fields:

• Biomedical Engineering
• Clinical Medicine
• Nursing
• Medical Laboratory Science
• Healthcare Management
• Business Administration, Sales, or related fields with strong medical product knowledge

Experience

• Minimum 3 years of successful B2B sales experience within the Ugandan healthcare sector.
• Proven experience selling:
  • Medical equipment
  • Healthcare technology solutions
  • Medical consumables
  • Diagnostic products
  • Hospital supplies
• Demonstrated ability to manage institutional customers and achieve sales targets.

Skills & Competencies

• Strong understanding of healthcare procurement processes in Uganda.
• Ability to communicate technical medical information to both clinical and non-clinical audiences.
• Excellent negotiation, presentation, and relationship management skills.
• Self-driven with the ability to work independently in a field-based role.
• Strong commercial mindset with focus on revenue growth and customer retention.
• Good knowledge of hospital operations and healthcare decision-making structures.

Network Requirements

The ideal candidate should:

• Have an existing and verifiable network within Uganda’s healthcare sector.
• Maintain relationships with hospital procurement teams, healthcare administrators, and clinical decision-makers.
• Demonstrate the ability to develop strategic institutional partnerships.

Performance Indicators (KPIs)

Success in this role will be measured by:

• Growth of qualified institutional sales pipeline.
• Number of new healthcare facilities acquired.
• Monthly recurring consumables revenue generated.
• Successful conversion of tenders and institutional opportunities.
• Customer retention and account growth.
• Market intelligence quality and competitive insights provided.

What We Offer

• Opportunity to grow with an expanding healthcare solutions company.
• Performance-driven compensation structure.
• Exposure to leading medical technologies and healthcare institutions.
• Professional growth within Uganda’s healthcare sector.

Application Deadline: 17.08.2026

How to Apply:

All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section