COUNTRY SALES MANAGER – UGANDA

COUNTRY SALES MANAGER – UGANDA

Department: Commercial

Reports to: Head of Commercialization

Location: Uganda

Monthly Salary: UGX 10,000,000–15,000,000

Additional Compensation: Performance-based commission or bonus linked to agreed commercial targets.

Role Level: Senior Management / Country Leadership

About the Client

We are recruiting on behalf of our client, a technology company offering a cloud-based school management and data analytics platform that enables educational institutions to track academic performance, generate report cards, and strengthen communication between schools and parents.

1. Job Summary

The Country Sales Manager is responsible for leading the company’s commercial growth and overall market performance in Uganda. The role oversees sales, strategic account management, customer success, and customer support, ensuring sustainable revenue growth, strong customer relationships, and operational effectiveness.

The successful candidate will develop and execute the country sales strategy, expand the company’s market presence, manage key partnerships, lead the local team, and ensure that commercial activities align with the company’s overall business objectives.

2. Key Responsibilities

A. Sales Strategy and Market Development

• Develop and implement the country sales strategy in line with the company’s commercial objectives.
• Drive new customer acquisition, revenue growth, and expansion into new market segments.
• Identify and pursue strategic opportunities within the education sector, including schools, school networks, government institutions, and education partners.
• Lead high-value sales negotiations and strategic commercial partnerships.
• Analyze market trends, competitor activity, and customer needs to identify opportunities for growth.
• Build and maintain a strong sales pipeline and ensure effective execution of sales plans.

B. Strategic Account Management and Customer Retention

• Oversee the management and growth of key customer accounts, ensuring long-term relationships and recurring revenue.
• Drive customer retention, renewals, cross-selling, and upselling opportunities.
• Establish strong relationships with decision-makers across major schools, school networks, and institutional clients.
• Monitor customer satisfaction and account performance, addressing risks that could affect retention or revenue.
• Work with relevant internal teams to ensure customers realize value from the company’s products and services.

C. Commercial Leadership and Team Management

• Lead, develop, and manage the country team across sales, account management, and customer support.
• Set clear objectives, provide coaching, and foster a culture of accountability and high performance.
• Establish effective coordination across the customer lifecycle, from acquisition and onboarding to support and renewal.
• Build local team capacity in line with business growth and operational requirements.
• Provide regular commercial performance updates, market insights, and strategic recommendations to the Head of Commercialization.

D. Customer Experience and Service Delivery

• Oversee customer support and service delivery to ensure a consistent, professional customer experience.
• Ensure customer issues and escalations are resolved promptly and effectively.
• Identify recurring customer challenges and work with the Product, Technical, and other relevant teams to improve service delivery.
• Promote customer satisfaction, product adoption, and long-term customer value.

E. Financial and Operational Management

• Take responsibility for the country’s commercial performance, including revenue generation, collections, and customer account profitability.
• Develop and manage the country sales budget, ensuring efficient use of resources.
• Monitor sales performance, receivables, and commercial risks, working closely with Finance and other relevant teams.
• Ensure compliance with company policies, internal controls, and approved commercial procedures.

F. Regulatory Compliance and External Relations

• Ensure country operations comply with applicable Ugandan laws and regulations, including relevant education-sector, data protection, tax, and contractual requirements.
• Coordinate with Finance and Legal teams on regulatory matters, contracts, disputes, and statutory obligations.
• Represent the company in engagements with strategic partners, government institutions, regulatory bodies, and other relevant stakeholders.
• Protect the company’s commercial interests, reputation, and intellectual property in the Ugandan market.

4. Qualifications and Experience

Education

• Bachelor’s degree in Business Administration, Sales, Marketing, Information Technology, Education, or a related field.
• An MBA or relevant postgraduate qualification is an added advantage. 

Professional Experience

• At least 5–8 years of progressive experience in sales, business development, or commercial management, including a minimum of 3 years in a leadership role.
• Proven experience leading sales teams and delivering revenue growth in a B2B or enterprise sales environment.
• Demonstrated success in managing strategic accounts, negotiating commercial agreements, and developing business partnerships.
• Experience managing customer retention, renewals, and cross-functional teams is an advantage.
• Familiarity with the Ugandan business environment and experience engaging institutional or government customers would be beneficial.

Preferred Industry Background

Candidates with experience in any of the following industries are encouraged to apply:

1. Education Technology (EdTech)

2. Enterprise Resource Planning (ERP) Software

3. Software-as-a-Service (SaaS)

4. Enterprise Software Solutions

5. Information and Communication Technology (ICT) Solutions

6. Digital Learning Platforms

7. School Management Systems

8. Cloud Services and Solutions

9. Educational Publishing with Digital Products

5. Core Competencies

• Strategic Commercial Leadership: Ability to develop and execute effective sales strategies that deliver sustainable business growth.
• Business Development and Negotiation: Strong skills in identifying opportunities, closing complex deals, and building strategic partnerships.
• People Leadership: Ability to lead, coach, and motivate teams while maintaining clear accountability for results.
• Customer and Relationship Management: Ability to build trusted relationships with senior decision-makers and retain strategic customers.
• Financial and Business Acumen: Understanding of revenue management, budgeting, collections, and commercial performance.
• Decision-Making and Problem-Solving: Ability to assess business risks, interpret performance data, and make sound commercial decisions.
• Communication and Stakeholder Management: Strong presentation, negotiation, and relationship-building skills.

Scope of Accountability

The Country Sales Manager is the senior commercial lead for Uganda, with responsibility for translating company strategy into local market results. The role is accountable for country-level sales performance, customer growth and retention, team effectiveness, and the development of sustainable commercial operations.

As the business expands, the position may evolve to include broader country management responsibilities and oversight of dedicated functional leads.

How to Apply:

All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section