Business Development Manager
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Job summary
The Business Development Manager (BDM) will drive revenue growth and retail footprint expansion for Optica across Uganda. This role is responsible for securing panel inclusions, optimizing business volume from existing insurance partners, resolving service delivery bottlenecks, and identifying high-potential retail locations for expansion.
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
5 years
Language Requirement:
English
Working Hours:
Full Time - Flexible Hours
Applicant Location:
Uganda
Job descriptions & requirements
Location: Kampala, Uganda
Employment Type: Full-time
Reports To: Executive Leadership
Role Overview
The Business Development Manager (BDM) will drive revenue growth and retail footprint expansion for Optica across Uganda. This role is responsible for securing panel inclusions, optimizing business volume from existing insurance partners, resolving service delivery bottlenecks, and identifying high-potential retail locations for expansion.
Key Performance Areas & Responsibilities
1. Insurance & Corporate Partnership Growth
● Secure and maintain Optica’s inclusion on the panels of all optical insurance providers, corporate in-house medical schemes, and parastatal organizations across Uganda.
● Develop tailored growth strategies for existing insurance partners based on ground realities, localized market dynamics, and customer demographics to maximize monthly volume.
● Build direct relationships with corporate HR and wellness leads to drive brand visibility and exclusive optical coverage partnerships.
2. Operational Excellence & Service Delivery Alignment
● Monitor and resolve service delivery gaps between Optica and insurance support teams, focusing on pre-authorization Turnaround Times (TATs) and member query resolution.
● Serve as the primary escalation link to streamline processing workflows, ensuring high-grade service delivery and minimal friction for insured members.
● Coordinate with internal finance and operations teams to guarantee seamless claim processing, accurate billing, and timely payment collection.
3. Retail Network Expansion & Location Intelligence
● Support retail network growth by assessing real estate dynamics, foot traffic potential, and demographic feasibility for new store locations in Kampala and secondary cities.
● Map out prospective commercial hubs, shopping centers, and high-density corporate zones suitable for new retail store launches.
● Track local competitor presence, pricing shifts, and retail developments to maintain market competitiveness.
4. Brand Activation & Field Engagement
● Plan and execute offline and digital B2B brand activations, medical camps, and wellness drives to drive walk-in traffic to branch locations.
● Conduct regular field visits to engage store personnel, gather operational feedback, and ensure alignment between field sales efforts and corporate growth targets.
Duties & Accountabilities
● Reporting: Maintain structured daily, weekly, and monthly pipelines detailing partner engagement metrics, onboarding milestones, clear timelines, and measurable revenue impact.
● Market Intelligence: Deliver periodic competitor analysis and actionable market recommendations to senior management.
● Stakeholder Management: Act as the strategic ambassador for Optica across insurance, corporate, and real estate sectors.
Qualifications & Key Requirements
● Experience: 5+ years of proven business development experience in retail, insurance network management, or healthcare service industries in Uganda.
● Network: Established network within the Ugandan health insurance, corporate HR, and commercial real estate sectors.
● Skills: Strong negotiation, data-driven analytical capability, real estate mapping, and operational problem-solving skills.
● Mobility: Willingness to travel across Kampala and major regional cities in Uganda.
How to Apply:
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