Area Coordinator

About Bidhaa Sasa

We are a mission-driven company working to bring clean and modern energy solutions – especially electric cooking – to underserved households in East Africa. Our work directly supports climate goals and gender equity by helping rural families, particularly women, transition away from polluting fuels like charcoal and firewood.

We’re a small but ambitious team of around 80 people, based mainly in Kenya and Uganda, with a growing number of remote roles across the region and internationally. We value autonomy and trust – staff have ownership over their work but are supported by clear structures, transparent communication, and regular feedback. Collaboration is central to how we operate, and we rely on strong internal systems to keep things moving even across distances.

Bidhaa Sasa is a great fit for people who are proactive, mission-aligned, and comfortable with both independence and accountability. We’re practical, grounded, and committed to finding scalable solutions that deliver real meaningful impact for rural areas in East Africa.

About the role

The Area Coordinator will be responsible for 6-7 field staff whose primary role is building relationships with clients and fulfilling duties that involve being a sales agent and loan officer. The hire will be reporting to the Director.

The hire will be responsible for achieving set targets for the area that include both sales and client repayment behaviour. Additionally, the Area Coordinator is entrusted with developing a culture of ownership - where we own up to our failures and mistakes and learn from them, and transparency - where we speak out when stuck and reach out for help.

The role will be based in Mbale, Uganda

Key activities and deliverables of the role will be to:

i. Leadership & People Management

· Coach and support a team of group coordinators (role comprising of being a sales agent and loan officer) ensuring they reach their targets in their assigned territories, timely and accurate data collection and reporting as well as other administrative duties;

· Continually evaluate the team, conduct performance reviews and develop internal training to strengthen knowledge and skills;

· Recruit and train group coordinators under the current curriculum in the area of your operation as and when required.

ii. Client Relationship Management

· Analyse company customer relations and how to improve service for current and new customers, as for us our customers are at the heart of our business;

· Travel frequently to the field to monitor activities and engage with customers.

iii. Operations and Administration

· Evaluate existing company processes and procedures and recommend improvements;

· Run the area office, including all administrative duties such as stock reconciliations, record keeping and reporting, overseeing staff expenses etc.

Who we are looking for:

· Minimum three (3) years' work experience cumulatively - with at least one (1) year experience of managing a team of employees (not just casual workers); in addition to two (2) years’ work experience as loan officer or field officer working directly with clients in rural areas;

· You are a team player who leads by example and excellent at listening and building trust and long-lasting relationships with clients and within teams;

· You value ownership and freedom in exchange for accountability and responsibility;

·  You are self-driven, highly organised and able to operate independently towards set targets;

·  You uphold high levels of ethics and integrity;

·  Knowledge of local dialects a strong advantage.

Our culture - We are the right organization for you if:

-You believe in the potential of rural communities to improve their family's lives and are eager to ensure everyone has an equal part in rural development. We put the client at the centre of all our decisions and actions.

-You enjoy the thrill of start-up life, where we fail and learn from it, where things change fast, and every day brings new challenges. We are a small team working tirelessly to achieve something that has not been done before!

-You are excited about working in a multicultural environment, where we have open communication channels, are transparent about challenges and mistakes, learn from each other and respect and leverage our diversity to make the business work.

-You want your ideas to be heard and participate in business strategy: Our team is collaborative and supportive. We listen to insights from the field, because we know that otherwise we can't succeed.

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