Marketing Specialist

The Marketing Specialist Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer, and channel insights.

Qualifications, Skills and Experience:

• 3 years’ relevant Category & Customer experience
  
• 2 years’ experience in brand management
  
• 1-2 years Account management experience is an advantage
  
• Customer Facing, Shopper Marketing or Brand Building experience is desirable
  
• Skills
  
• Fully operational in the required:
  
• Customer Management and Selling Essentials PoP Execution and Monitoring Optimising Promotion Sell-out Leveraging Strategic Customers Understanding and Applying Shopper Insights Developing Integrated Brand Communications Category Management X 8 Net Revenue Management
  
• General skills:
  
• Business Strategy and Formulation Business Planning and Implementation Project Management Change Management Business Process Design and Management Information Management Application and Exploitation of Information Technology Negotiation
  
• Leadership
  

• Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels.
  
• Use and leverage account specific category and shopper insights.
  
• Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
  
• Integration of customer marketing plans with brand marketing plan and customer business planning
  
• Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
  
• Work with the brand managers to deliver activation plan efficiency and effectiveness.
  
• Communicate the customer’s marketing and business strategy to the brand teams.
  
• Develop strong relationships with Customers at marketing and activation level.
  
• Customer and customers’ Shopper input into Innovation program
  
• Manage total trade investments.
  
• Consolidate field plans – customer input in S&OP
  
• Ensure Brand standards/Brand DNA for channels are adhered to. E.g., consistent use of brand key visuals, customer activation themes aligned with brand activation.
  
• Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
  
• Analyse the ROI of the marketing activities executed with the customer.
  
• Channel and Customer thought