Supervisor – Regional Marketing

MTN Uganda Limited

Marketing & Communications

IT & Telecoms USh Confidential
3 days ago

Job Summary

Translation and execution of the Marketing strategy into regional marketing plans

  • Minimum Qualification:Bachelor
  • Experience Level:Senior level
  • Experience Length:5 years

Job Description/Requirements

MTN Uganda Limited is an equal opportunity employer and is seeking to recruit competent individual to fill the following Position;


Job Title: Supervisor – Regional Marketing

Reports to: Manager – Trade Marketing and Retail Management

Division: Marketing

No. of Vacancies: 1


Main Job Functions:

Strategic input

  • Translation and execution of the Marketing strategy into regional marketing plans
  • Manage and implement appropriate regional strategies to address the Consumer and business value proposition launches in support of the MTN Uganda Business strategy.
  • Ensure maximum leveraging of regional marketing Communications plans
  • Monitor competitive regional marketing activity aimed at the Consumer and business Segments and implement relevant actions to remain competitive.
  • Build MTN brand awareness, market presence, affinity, visibility, and likeability across target market sectors and across regions by using traditional and non-traditional media
  • Ensure alignment of regional marketing messages with overall Brand and Communications messages and themes
  • Liaise with Segmentation and Customer Insights teams to continuously deepen customer understanding through research and ensure an insight driven approach to communicating to customers.
  • Implement marketing programs for the allocated region to improve customer satisfaction in the regions
  • Implement relevant regional advertising and promotional plans across the sales channels in the region


Regional Trade Marketing Strategy

  • Contribute to, challenge, and implement the long-term strategy for Regional Field and Trade Marketing and ensure alignment of all activities undertaken in the unit to the strategy
  • Analyze Regional market share trends and highlight areas that may be developed further
  • Trade Marketing/Category Management process and solutions with external & internal customers to grow market share in the regions
  • Contribute to the development of the Regional Trade Marketing plan to achieve defined business objectives for all regions
  • Analyze competitors’ actions and positioning in the regions
  • Develop, implement, and manage a Regional Trade Marketing and Communications plan in line with brand, target segments, value propositions and retail sector requirements
  • Lead organizational thinking on Regional Trade marketing communications
  • Coordinate and implement marketing programs that increase MTN’s regional brand presence and market share
  • Act as the conduit between Sales and Marketing in the region, focusing on influencing key stakeholders to deliver activity that sits within the overall Marketing/Brand Strategy of the specific region.
  • Work closely with the sales team to ensure that trade marketing plans are aligned with sales objectives and revenue targets


Operational Planning and Execution

  • Develop and implement promotional activities in the region.
  • Develop, execute, and monitor performance of all programs designed to increase MTN’s market presence in the allocated region
  • Manage and monitor the execution of Regional Trade Marketing initiatives including but not limited to;
    • Attending radio interviews to support and promote MTN’s customer value propositions incl. the ‘promoter’ score
    • Ensuring MTN’s brand building activities in the assigned region are consistently executed in line with the MTN Brand guidelines/strategy including but not limited to ATL (radio, TV, outdoor…), Trade activity incl. retail and signage visibility, sponsorships…
    • Supervising and reporting on the execution of trade activations and performance of 3rd party vendors deployed to support this function
    • Assisting the media team in managing and monitoring booked media properties in the respective regions
  • Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance in the regions
  • Develop trade promotional plans with key customers and channels for the region
  • Ensure alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Trade Marketing Manager and budget management.
  • Monitor and improve processes to link all Marketing activities with the activities of the Sales team in the regions
  • Ensure alignment across the Sales and Marketing units on field sales needs and marketing initiatives, including coordination for delivery of Trade Marketing requirements
  • Translate Marketing Communications strategy into operational implementation plans, and drive the execution thereof
  • Develop a Regional Trade Marketing plan and contribute to the overall Trade Marketing strategy
  • Own the Regional Trade marketing calendar and work with Marketing Communications to integrate and align with the overall MTN campaign roadmap
  • Oversee execution of POS/BTL campaigns through regional Trade Marketing programs
  • Development and roll out of Customer engagement programs, activities and competitions in the regions
  • Identify, evaluate and assess new Regional Trade Marketing opportunities
  • Consider local conditions, as well as competitor activity to create competitive advantage
  • Engage with multiple stakeholders both internally and externally to maintain operational standards and to ensure relevance of activity.
  • integrate into the Engine Room operating and reporting framework to ensure effective management of regional performance.


Customer Management

  • Work with sales and service teams to define customer experience requirements for the Consumer segments in the regions
  • Ensure customer needs and requirements are satisfied through appropriate systems, processes, and procedures.
  • Align service delivery across regions to changing market segment requirements and enhance customer experience.
  • Understand regional customer needs; develop and fine-tune systems to meet those needs accordingly within the scope of the defined end-to-end customer experience
  • Define the overall specifications of the end-to-end customer experience for the regions in coordination with the CEX team.
  • Develop specific communication and promotion campaigns with Marketing Communications team and work with Customer Development and Retention to develop usage stimulation and retention campaigns
  • Identify trends/patterns pertaining to customer needs in the regions and filter this information through the business to continually improve all aspects of service delivery.


Customer Satisfaction

  • Align service delivery to changing regional dynamics
  • Understand regional customer needs and develop and fine-tune systems accordingly
  • Ensure regional customer needs and requirements are satisfied through appropriate systems/processes/procedures


Financial Management

  • Ensure that sales teams reach desired targets on gross and net acquisition, ARPU and market share figures in the regions
  • Manage the effective execution of allocated POS/Retail Communications and contractual obligations in the regions
  • Forecast, plan, develop and review regional budget to provide MTN with return on investment
  • Manage and optimize the budget at regional level ensuring all expenditure is in line with the agreed budgets
  • Monitor costs and determine initiatives to optimize resources.
  • Identify opportunities to generate additional revenue


  • Bachelor’s degree in a business-related course with a bias in Marketing.
  • Professional certification like CIM is of added advantage.


  • In depth understanding of the telecommunications industry, FMCG and brown goods marketing principles
  • At least 5 years of experience in leading retail and service operations in the mobile technology and/or in retail-intensive B2C industries, preferably with a significant service and technology dimension
  • At least 5 years of experience in similar positions, in fast-moving technology intensive industries
  • A strong background in marketing and/or advertising

Skills/physical competencies:

  • A “street smart” attitude
  • People management and leadership skills – the ability to hire the right people, get the best out of people, and make sound decisions
  • Feedback skills
  • Relationship skills – to build relationships to facilitate efficient workflow
  • Coaching skills – to develop the team and staff
  • Scanning skills – to search for new ideas, trends, and principles
  • Strong “can-do“attitude combined with an ability to use minimum resources to get maximum outputs
  • Systems thinking – understanding the “big picture”
  • Delegating skills


  • Business acumen – an understanding of the business as a whole
  • Negotiation skills
  • Analytical skills
  • Planning skills
  • Conflict management skills and ability to influence decisions
  • Communication skills
  • Time management, specifically the ability to prioritize
  • People skills – creating and nurturing the tone of the internal culture
  • Flexibility – the ability to adapt and change in the light of changing circumstances / new information
  • Culture diversity management skills
  • Stress management skills

MTN Uganda Limited has the obligation to safeguard its employees through providing a working environment that is safe and without risk to the health of its employees. MTN has a Vaccination policy for all its employees to be fully vaccinated against Covid-19 in order to work from its offices and premises. Female applicants are strongly encouraged to apply.

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