Translation and execution of the Marketing strategy into regional marketing plans
- Minimum Qualification:Bachelor
- Experience Level:Senior level
- Experience Length:5 years
MTN Uganda Limited is an equal opportunity employer and is seeking to recruit competent individual to fill the following Position;
Job Title: Supervisor – Regional Marketing
Reports to: Manager – Trade Marketing and Retail Management
No. of Vacancies: 1
Main Job Functions:
- Translation and execution of the Marketing strategy into regional marketing plans
- Manage and implement appropriate regional strategies to address the Consumer and business value proposition launches in support of the MTN Uganda Business strategy.
- Ensure maximum leveraging of regional marketing Communications plans
- Monitor competitive regional marketing activity aimed at the Consumer and business Segments and implement relevant actions to remain competitive.
- Build MTN brand awareness, market presence, affinity, visibility, and likeability across target market sectors and across regions by using traditional and non-traditional media
- Ensure alignment of regional marketing messages with overall Brand and Communications messages and themes
- Liaise with Segmentation and Customer Insights teams to continuously deepen customer understanding through research and ensure an insight driven approach to communicating to customers.
- Implement marketing programs for the allocated region to improve customer satisfaction in the regions
- Implement relevant regional advertising and promotional plans across the sales channels in the region
Regional Trade Marketing Strategy
- Contribute to, challenge, and implement the long-term strategy for Regional Field and Trade Marketing and ensure alignment of all activities undertaken in the unit to the strategy
- Analyze Regional market share trends and highlight areas that may be developed further
- Trade Marketing/Category Management process and solutions with external & internal customers to grow market share in the regions
- Contribute to the development of the Regional Trade Marketing plan to achieve defined business objectives for all regions
- Analyze competitors’ actions and positioning in the regions
- Develop, implement, and manage a Regional Trade Marketing and Communications plan in line with brand, target segments, value propositions and retail sector requirements
- Lead organizational thinking on Regional Trade marketing communications
- Coordinate and implement marketing programs that increase MTN’s regional brand presence and market share
- Act as the conduit between Sales and Marketing in the region, focusing on influencing key stakeholders to deliver activity that sits within the overall Marketing/Brand Strategy of the specific region.
- Work closely with the sales team to ensure that trade marketing plans are aligned with sales objectives and revenue targets
Operational Planning and Execution
- Develop and implement promotional activities in the region.
- Develop, execute, and monitor performance of all programs designed to increase MTN’s market presence in the allocated region
- Manage and monitor the execution of Regional Trade Marketing initiatives including but not limited to;
- Attending radio interviews to support and promote MTN’s customer value propositions incl. the ‘promoter’ score
- Ensuring MTN’s brand building activities in the assigned region are consistently executed in line with the MTN Brand guidelines/strategy including but not limited to ATL (radio, TV, outdoor…), Trade activity incl. retail and signage visibility, sponsorships…
- Supervising and reporting on the execution of trade activations and performance of 3rd party vendors deployed to support this function
- Assisting the media team in managing and monitoring booked media properties in the respective regions
- Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance in the regions
- Develop trade promotional plans with key customers and channels for the region
- Ensure alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Trade Marketing Manager and budget management.
- Monitor and improve processes to link all Marketing activities with the activities of the Sales team in the regions
- Ensure alignment across the Sales and Marketing units on field sales needs and marketing initiatives, including coordination for delivery of Trade Marketing requirements
- Translate Marketing Communications strategy into operational implementation plans, and drive the execution thereof
- Develop a Regional Trade Marketing plan and contribute to the overall Trade Marketing strategy
- Own the Regional Trade marketing calendar and work with Marketing Communications to integrate and align with the overall MTN campaign roadmap
- Oversee execution of POS/BTL campaigns through regional Trade Marketing programs
- Development and roll out of Customer engagement programs, activities and competitions in the regions
- Identify, evaluate and assess new Regional Trade Marketing opportunities
- Consider local conditions, as well as competitor activity to create competitive advantage
- Engage with multiple stakeholders both internally and externally to maintain operational standards and to ensure relevance of activity.
- integrate into the Engine Room operating and reporting framework to ensure effective management of regional performance.
- Work with sales and service teams to define customer experience requirements for the Consumer segments in the regions
- Ensure customer needs and requirements are satisfied through appropriate systems, processes, and procedures.
- Align service delivery across regions to changing market segment requirements and enhance customer experience.
- Understand regional customer needs; develop and fine-tune systems to meet those needs accordingly within the scope of the defined end-to-end customer experience
- Define the overall specifications of the end-to-end customer experience for the regions in coordination with the CEX team.
- Develop specific communication and promotion campaigns with Marketing Communications team and work with Customer Development and Retention to develop usage stimulation and retention campaigns
- Identify trends/patterns pertaining to customer needs in the regions and filter this information through the business to continually improve all aspects of service delivery.
- Align service delivery to changing regional dynamics
- Understand regional customer needs and develop and fine-tune systems accordingly
- Ensure regional customer needs and requirements are satisfied through appropriate systems/processes/procedures
- Ensure that sales teams reach desired targets on gross and net acquisition, ARPU and market share figures in the regions
- Manage the effective execution of allocated POS/Retail Communications and contractual obligations in the regions
- Forecast, plan, develop and review regional budget to provide MTN with return on investment
- Manage and optimize the budget at regional level ensuring all expenditure is in line with the agreed budgets
- Monitor costs and determine initiatives to optimize resources.
- Identify opportunities to generate additional revenue
- Bachelor’s degree in a business-related course with a bias in Marketing.
- Professional certification like CIM is of added advantage.
- In depth understanding of the telecommunications industry, FMCG and brown goods marketing principles
- At least 5 years of experience in leading retail and service operations in the mobile technology and/or in retail-intensive B2C industries, preferably with a significant service and technology dimension
- At least 5 years of experience in similar positions, in fast-moving technology intensive industries
- A strong background in marketing and/or advertising
- A “street smart” attitude
- People management and leadership skills – the ability to hire the right people, get the best out of people, and make sound decisions
- Feedback skills
- Relationship skills – to build relationships to facilitate efficient workflow
- Coaching skills – to develop the team and staff
- Scanning skills – to search for new ideas, trends, and principles
- Strong “can-do“attitude combined with an ability to use minimum resources to get maximum outputs
- Systems thinking – understanding the “big picture”
- Delegating skills
- Business acumen – an understanding of the business as a whole
- Negotiation skills
- Analytical skills
- Planning skills
- Conflict management skills and ability to influence decisions
- Communication skills
- Time management, specifically the ability to prioritize
- People skills – creating and nurturing the tone of the internal culture
- Flexibility – the ability to adapt and change in the light of changing circumstances / new information
- Culture diversity management skills
- Stress management skills
MTN Uganda Limited has the obligation to safeguard its employees through providing a working environment that is safe and without risk to the health of its employees. MTN has a Vaccination policy for all its employees to be fully vaccinated against Covid-19 in order to work from its offices and premises. Female applicants are strongly encouraged to apply.
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