Marketing Campaign Manager

About the Role 

The Marketing Campaign Manager will oversee all the marketing activities for the business, ensuring their marketing team effectively fulfils the business marketing objectives and contributes to overall business profitability. 

The Marketing Campaign Manager will get the chance to work for a leading local brand, BrighterMonday Uganda, with access to a supporting team under the broader umbrella of a pan-African brand, The African Talent Company (TATC), and the parent international brand, Ringier. 

They will report directly to the Regional Head of Marketing & work closely with our cross-functional communication, email & performance teams sitting in Kenya 

The Marketing Specialist (Content & Channels) and the Communications & PR Executive will report to them directly. 

Responsibilities 

• The Marketing Campaign Manager's responsibilities will anchor on driving business success from a marketing angle 
• This list is not exhaustive, just indicative of the direction and purpose of the role. Functional: 
• Own & drive all marketing objectives, goals and critical results for the business 
• In consultation with the Head of Marketing, East Africa, take the lead in developing in-country marketing strategy and provide sound input into company strategy 
• Write, have approved on time and record results in campaigns, partnership and event briefs, as well as drive ideation of omnichannel campaigns where applicable 
• Project manage all assigned campaigns and activities, including reporting in line with TATC structures and standards 
• Network to build partnerships with local professional bodies, private companies and governments 
• Build relationships with valuable partners on the ground 
• Plan and manage events to drive conversions of target personas 
• Build close connections to the media to capitalise on PR opportunities 
• Work with the Business CEO to manage budgets and ensure that campaigns, events and partnerships are aligned with brand strategy and produce an impact on core KPIs for brand 
• Effectively execute media buying activities, events and other offline initiatives
• Ensure adherence to visual guidelines across all channels 
• Own brand voice for the business 

Organisational: 

• Manage marketing colleagues to ensure omnichannel marketing campaign execution 
• Communicate with colleagues and share insights on Slack 
• Utilise Trello to update task status 
• Weekly coordination and training with the direct reports 
• Weekly ongoing update/strategy meetings with CEO, Head of Marketing, East Africa
• Bi-weekly strategic call with the Head of Sales, Head of Customer Service, Head of Product, and Head of Programmes 

Reporting: 

• Report on the impact of campaigns & initiatives 
• Update Marketing Progress trackers weekly 
• Produce marketing weekly reporting and call out significant shifts vs forecasting and budgets, along with reasons and action items 

Essential Skills, Attributes & Experience 

The Marketing Campaign Manager should possess the following skill sets, attributes and minimum experience. This list is not exhaustive; it is just indicative of the prerequisite skills needed. 

• Minimum of 5 years experience in a marketing position. 
• Remarkable team management & leadership skills. Experience leading and working with diverse teams may be an advantage. 
• 1-2 years experience in management 
• Bachelor's Degree in Marketing, Business Administration (or) relevant work experience. 
• Up-to-date knowledge of marketing best practices. 
• Experience in strategy development and implementation 
• Deep knowledge of Google Analytics with deep dive into traffic sources and conversions to identify problems and adapt strategy 
• Strong analytical and reporting skills with keen attention to detail 
• Ability to work in a fast-paced, team environment 
• Good interpersonal skills 
• Good organisational and planning skills 
• Ability to influence and collaborate effectively across cross-functional teams. 

Outstanding communication and presentation skills. 

• Ability to handle more than one initiative at the same time. 
• Creative thinking and “can-learn” attitude. 
• Proficient command of English. 
• Membership in a professional marketing body is an advantage.

About Working with Us 

BrighterMonday Uganda, a subsidiary of The African Talent Company (TATC), was formed in 2014 and runs the largest job-matching platform in Uganda, working with over 8,000 employers and a growing database of over 200,000 candidate profiles. 

Brightermonday Uganda is a talent leader in the market that can give historical and real-time insight into the skills deficits that job seekers have. We have the largest structured dataset of employer skill requirements. These are categorised by job function, industry, role, level and all other pertinent information related to skill demands in the workforce. 

Brightermonday Uganda is already a staple of recruiting for many Ugandan companies and job seekers. We have built the trust and brand that allows for immediate traction in data production and analysis. 

We already leverage our proprietary matching capabilities for job seekers in the market and effective performance marketing to help find jobs for seekers that match their skills. 

By working at BrighterMonday Uganda, you will join a young, vibrant, and exciting company that will support your career growth and development. 

Some of the perks you can expect while working with us are; 

Super exciting & challenging team engagements! 

Remote work arrangements. 

Crazy Fridays!