Business Development Expert

Marketing

• Develop and execute targeted marketing campaigns (email, digital, content) to generate qualified leads for software and hardware solutions.
• Create compelling sales collateral, case studies, and product battle cards that differentiate our offerings in a competitive market.
• Collaborate with the marketing team on SEO/SEM, social media strategy, and webinar programs to build a pipeline.
• Analyse campaign performance and market data to refine messaging and identify high-potential segments.
• Support channel partners with co-marketing materials and lead-sharing initiatives.

Sales & Business Development

• Actively manage and convert inbound marketing leads into qualified opportunities.
• Prospect and hunt for new business through strategic outbound efforts (cold calling, LinkedIn, networking).
• Conduct full-cycle sales activities: discovery calls, product demos, solution design, negotiation, and closing.
• Develop proposals and ROI models that articulate the combined value of our software/hardware solutions.
• Build and manage relationships with key decision-makers, from technical evaluators to C-suite executives.

Strategic Growth & Partnership

• Identify new channel partners, resellers, and system integrators.
• Collaborate on go-to-market strategy for new product launches and feature releases

Qualifications & Skills

Represent the company at industry events, trade shows, and partner meetings.

Experience:

• 1 - 4 years in a hybrid sales & marketing role, or demonstrable experience successfully contributing to both functions within a B2B environment.
• Proven track record of meeting/exceeding sales quotas in a commission-based role.
• Experience marketing and selling both tangible products (hardware/IoT) and intangible solutions (software/SaaS) is highly desirable.
• Background in an IT-based company is a plus.

Skills:

• Funnel-Focused Mindset: Understands how to attract, nurture, and convert leads. Analytical about what drives the pipeline.
• Commercial Driver: Self-motivated hunter who also enjoys building strategic, long-term relationships.
• Storyteller & Communicator: Excellent at crafting compelling messages for campaigns and delivering persuasive sales presentations.
• Technical Translator: Can learn complex product details and articulate business value to different audiences.
• Tools: Proficient with CRM (e.g., Salesforce, HubSpot), marketing automation, and sales enablement platforms.

How to Apply:

All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section