Marketing officer

Responsibilities and Duties:

• Develop and implement strategic marketing plans to promote the company’s services.

• Manage digital marketing campaigns, including social media, email marketing, and website updates.

• Conduct market research to identify trends, customer needs, and competitive positioning.

• Create engaging content for marketing materials such as brochures, presentations, and advertisements.

• Coordinate events, trade shows, and sponsorships to enhance brand visibility.

• Build relationships with clients, partners, and stakeholders to strengthen the company’s reputation

• Monitor and analyze marketing performance metrics to optimize strategies.

• Collaborate with sales teams to generate leads and support business development efforts.

Qualifications:

Education and Experience:

• Bachelor’s degree in marketing, Business Administration, or a related field.

• 15+ years of experience in HR and administration, preferably in construction.

• Proven experience in marketing, preferably in the construction or real estate industry.

Technical Skills:

• Strong understanding of digital marketing tools and platforms.
• Excellent communication and interpersonal skills.
• Ability to analyze market trends and develop effective strategies.
• Creativity and problem-solving skills to enhance brand positioning.
• SEO & Digital Marketing Tools – Proficiency in Google Analytics, Google Ads, and SEO strategies to optimize online presence.
• Graphic Design & Content Creation – Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva for designing marketing materials

Additional Skills:

• Social Media Management – Knowledge of scheduling tools like Hootsuite, Buffer, or Sprout Social for effective digital engagement.

• Customer Relationship Management (CRM) – Familiarity with CRM platforms like Salesforce or HubSpot for managing client interactions.

• Project Management & Collaboration Tools – Use of software like Trello, Asana, or Microsoft Teams for campaign coordination.

• Data Analysis & Reporting – Ability to track marketing metrics and generate insights using Excel, Tableau, or Power BI.

• Event Planning Software – Experience with tools like Eventbrite or Cvent for organizing promotional events.

• Basic Website & Email Marketing – Understanding of WordPress, HTML/CSS basics, and email marketing tools like Mailchimp or Sendinblue.

Reporting Structure:

The Admin and HR Manager will report directly to the Admin and HR manager and collaborate closely with site and office employees and other members of the company’s team.

Company Information:

About GS Construction

GS Construction is a leading company specializing in innovative construction and engineering solutions. With a focus on quality and sustainability, GS Construction delivers exceptional results for projects spanning residential, commercial, and industrial sectors. Our dedicated team of professionals ensures that each project aligns with our commitment to excellence and client satisfaction.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health insurance and wellness programs.
• Opportunities for professional development and training.
• Paid leave and holidays as per company policy.
• Supportive and dynamic work environment fostering career growth.