1 week ago

Job Summary

As a country marketing lead, you will manage the below-the-line marketing activities, partnerships, activations, and digital platforms.

  • Minimum Qualification:Bachelor
  • Experience Level:Entry level
  • Experience Length:2 years

Job Description/Requirements

At M-KOPA, We Finance Progress.
The scale and impact of our work is massive. M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go “PayGo’” solar energy for off-grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives.

As a country marketing lead, you will manage the below-the-line marketing activities, partnerships, activations, and digital platforms. You will manage budgets, optimizing the Return on investment of marketing activities, creating engaging social media content, managing social media communities, implementing paid social media campaigns, and analyzing social media performance. Additionally, you will manage the content calendar, ensuring website optimization, monitoring website performance, and preparing monthly reporting and newsletters.

Your Purpose:
As a country marketing lead will help promote brand awareness, engagement, and sales through management of below-the-line marketing activities, digital platforms, and content strategy. You will ensure the delivery of marketing materials, distribution of items, collaboration with partners, low-cost market activations, and execution of social media marketing strategies to achieve our overall marketing goals.

BTL Marketing Management
    • Manage all requests from markets and ensure delivery.
    • Ensure supply of marketing materials such as flyers, caps, T-shirts, e-flyers, posters, parasols, raincoats, bags.
    • Manage the budget for below-the-line (BTL) marketing spending and ensure understanding of plans.
    • Allocate and track items to ensure distribution using the grading system to direct to the right DSRs (Sales agents) and sales team members.
    • Increase the return on investment of BTL marketing activities.
    • Internal company request, types include e-announcers for HR and Employee Experience internal campaigns such as Staff Referral Programs, E-flyers for all-hands announcements, Staff compliance and policies educational posters, etc.
Partnership Marketing Management
    • Attend meetings with mobile network operators (MNOs) and original equipment manufacturers (OEMs) to build relationships and foster engagement.
    • Set quarterly targets to unlock value from partners with minimum or no spending by M-KOPA through ATL, BTL, Digital, and CVM support implementation, and Activations.
    • Align content calendar with partners for better collaboration and engagement.
    • Support cost-effective market activations and help measure success.
    • Focus activations as prospecting events to propel more sales through leads for DSRs.
    • Use partnerships with MNOs/OEMs and attach sales team support to prospect events while tracking outcomes to share with the business and partners.
    • Develop social media marketing strategies across Facebook and Instagram platforms. Use freelance designers and copywriters within budgets to plan and build content calendar.
    • Create engaging social media content (text, image, video) and post it on our social media pages. Ensure this is concerning seasonality and the sales team's goals. (Price change, shop openings, holidays, country events)
    • Ensure the latest prices, flyers, and information is always updated on all the digital platforms.
    • Manage social media communities, engage with followers, and respond to customer inquiries and complaints. - reporting of this through the work Customer Care Team is doing. Currently, the Customer Care Team responds to all social media customer comments, queries, and leads. As the marketing lead, we need to ensure this is at a high standard and support Customer Care Team by providing training briefs, guidance, and a QA of our social media and how our customers are being managed.
    • Monitor, and report on social media performance, including engagement, reach, and conversion rates, to improve social media marketing.
    • Plan and build paid social media campaigns on Facebook and Instagram, including setting campaign goals, targeting, and budget.
    • Monitor and respond to Google reviews and other online reviews of the company, including managing and resolving negative reviews.
    • Conduct social media listening and monitor online conversations related to the company and its competitors.
    • Collaborate with other marketing team members to integrate social media marketing with other marketing channels and campaigns.
    • Stay up to date with social media trends, algorithm changes, and best practices, and implement new strategies to improve social media marketing performance.
    • Lead local content at the market level and bring brand strategy as part of digital management.
Content calendar
    • Define the purpose and goals of the content calendar, such as increasing brand awareness or increasing sales.
    • Identify the target audience and create content that resonates with them.
    • Research industry trends and competitor activities to stay up-to-date and differentiate from the competition.
    • Determine the frequency and timing of content publishing, based on audience behavior and engagement metrics.
    • Develop a content theme or topic for each period and align it with our overall marketing strategy.
    • Assign responsibilities and roles for content creation and publishing among team members. (freelancers)
    • Use a range of content types, such as blog posts, social media updates, videos, and infographics, to diversify and maximize impact. (Stay within the budget)
    • Incorporate relevant keywords and increase content for search engines.
    • Analyze the effectiveness of content using analytics tools and adjust the calendar according to improve engagement.
    • Have a calendar minimum of a month in advance and keep updated.
    • Update the website with fresh content
    • Test website functionality and usability
    • Collaborate with website developers or designers to make updates and improvements.
    • Prepare market-specific website analytics.
Reporting and newsletters
    • BTL Marketing Management: Monthly
    • Partnership Marketing Management: Monthly
    • Activations: Monthly
    • Digital: Monthly
    • Website: Monthly
    • Newsletter: An internal company newsletter is a communication tool used to keep all employees informed about the activities of the marketing department. It includes updates on recent campaigns, events, and promotions. The purpose is to create transparency and build engagement between the marketing department and other departments.
What We're Looking For:
    • Experience managing below-the-line marketing activities, partnerships, activations, and social media platforms.
    • Experience with social media trends and best practices, website optimization, content creation, and analytics tools
    • Work with different teams to achieve common goals.
    • You love inspiring individuals to get the best out of them.
    • You succeed in environments with frequent change and enjoy collaborating across multiple teams and departments.
    • Bachelor's degree or equivalent; or 2 or more years related training; or equivalent combination of education and experience

M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.

M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships. 

M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.

How to Apply:

Click on the 'Apply Here' section to be redirected to the application portal.

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