Marketing & Communications
As a fast-growing multi-sided marketplace, we are looking for a data-driven automation aficionado and growth guru. Working as part of our small but mighty Marketing & Communications team, you will be taking charge of a variety of user acquisition activities, revenue generation goals and comms automation
- Minimum Qualification:Bachelor
- Experience Level:Mid level
- Experience Length:3 years
About the role
As a fast-growing multi-sided marketplace, we are looking for a data-driven automation aficionado and growth guru. Working as part of our small but mighty Marketing & Communications team, you will be taking charge of a variety of user acquisition activities, revenue generation goals and comms automation. Your projects will extend across our owned and earned channels, coordinating end-to-end campaigns and consistency to acquire, convert, retain and grow our user base.
In an opportunity that brings together the best bits of Performance Marketing, Growth Hacking and Marketing Automation, this role is pivotal to our global expansion with a broad scope of responsibility and ownership.
Sounds good so far? Here’s some of what you’ll do with us:
End-to-end ownership of digital campaigns to increase supply (photographer) acquisition and customer demand (photoshoot bookings) – from planning to creative coordination to measurement, reporting and optimisation.
Responsible for our SEM, remarketing & paid social activity across the digital spectrum, including Meta, Google & TikTok.
Managing performance marketing campaigns across half a dozen focus geographies and languages.
Work with the Product Team to plan and execute Conversion Rate Optimisation tests on e-commerce product pages.
Create and optimise landing pages for targeted photographer acquisition campaigns.
Collaborating with our Supply organisation to devise and run full-funnel marketing campaigns via our CRM to engage, train, retain and reactivate our photographer supply base.
- Channel management & Automation
Identify and evaluate additional online reseller and distribution opportunities to list our products or contribute new traffic to our direct channel.
Run painted door campaigns to help identify consumer appetite for additional photoshoot locations and opportunities for geographic expansions.
Manage our user database and CRM platform, ensuring data cleanliness, architecting workflows and monitoring user health metrics.
Your experience that gets us excited:
You have at least 3 – 5 years in a related digital marketing, growth or user acquisition-focused role.
Strong experience working on multiple objectives, audiences and/or products simultaneously.
You love working with KPIs because if you’re showing great numbers then it’s technically not bragging.
Experience in e-commerce marketing or workforce sourcing will win you bonus points.
You mix the confidence to own your projects with the humility to contribute your skills as a resource to others when required.
Your well-rounded marketing skillset would make a Swiss Army Knife blush.
Advanced or native English speaker, so you can casually drop phrases like ‘truly prodigious conversion’ and ‘unfathomably exceptional return on investment’ with ease.
Your Bachelors or Masters degree in the marketing field is the foundation on which you have built your skills.
Smiler is the world’s first on the spot photography marketplace that brings photographers and consumers together at tourist hotspots and other leisure locations to capture valuable memories in high quality - for everyone, everywhere.
At Smiler, the world is our playground. We are a work-from-anywhere company with no fixed address, our HQ team is made up of over 20 nationalities working in a dozen countries around the world.
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