Marketing & Brand Officer

 Key Responsibilities

1. Marketing Execution & Coordination

• Implement marketing and communication plans in line with Kray’s business strategy.
• Coordinate branch-level marketing and promotional activities to drive product awareness and customer sign-ups.
• Maintain a marketing activity calendar and ensure all events, activations, and campaigns are executed on time.
• Work closely with Branch Managers and Product Leads to ensure visibility and uptake of Kray’s products across all locations.
• Prepare simple business cases and proposals for marketing partnerships, events, and sponsorships for management review.

2. Brand Management

• Maintain Kray’s brand identity and ensure consistency in logos, colors, signage, and messaging across all platforms.
• Conduct periodic brand audits of Kray branches, social media pages, and marketing materials, recommending improvements.
• Support the implementation of brand guidelines across branches, staff materials, and digital communication.
• Contribute creative ideas for campaigns, visuals, and storytelling that strengthen Kray’s image of “Today, Tomorrow, Together.”

3. Digital Marketing & Communications

• Manage Kray’s social media pages — plan content, post updates, engage followers, and track performance.
• Support online campaigns for Kray products such as Kabox Kusimu, 120 Days Challenge, Premier Investment
• Handle customer and stakeholder inquiries across digital platforms promptly and professionally.
• Develop digital content (graphics, posts, videos) that communicates Kray’s offers and builds engagement.
• Monitor trends, hashtags, and digital behavior to inform Kray’s online strategy.

4. Event, Promotion & Sponsorship Support

• Coordinate branding, booth setup, and promotional materials for corporate events, exhibitions, and activations.
• Ensure Kray has visible, professional branding at all sponsored or partnered events.
• Track performance metrics for events such as new customer leads, conversions, and partner engagement.
• Prepare post-event reports and visual recaps for management and partners.

5. Internal Collaboration & Reporting

• Collaborate with Relationship officers, Branch Managers, and Product Leads to align marketing activities with sales targets.
• Share updates on campaigns, product promotions, and social media performance with management.
• Maintain marketing records, photos, reports, and performance dashboards for reference.
• Support internal brand culture through staff communications, posters, and updates.

6. Budget & Compliance Support

• Monitor marketing expenses and ensuring activities stay within approved budgets.
• Liaise with suppliers and vendors for printing, branding, and media placements while ensuring value for money.
• Ensure all marketing materials and activities adhere to Kray’s brand standards and ethical guidelines.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Minimum 2–4 years’ experience in marketing, branding, or communications (preferably in microfinance, banking, or fintech).
• Strong social media management, content creation, and coordination skills.
• Proficiency in digital tools (Canva, Meta Business Suite, Google Ads, or similar).
• Excellent communication, presentation, and creative writing skills.
• Detail-oriented, proactive, and able to multitask in a fast-paced environment.

Core Competencies

• Brand and visual identity management
• Digital and social media marketing
• Event coordination and promotions
• Strong interpersonal and collaboration skills
• Analytical and results-oriented mindset
• Creativity and storytelling ability
• Professional integrity and teamwork

How to Apply:

All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section