Head of Campaign Operations

The Head of Campaign Operations responsibilities include: 

Leadership & Strategic Growth 

● Own and execute the vision for programmatic advertising at Vacker, ensuring the DSP remains cutting-edge and competitive. 

● Lead and grow a team of programmatic traders, AdOps specialists, and data analysts, ensuring best-in-class campaign execution. 

● Define the strategic roadmap for the DSP, focusing on product innovation, AI-driven optimization, and performance efficiency. 

● Drive programmatic revenue growth, increasing adoption among agencies, brands, and enterprise clients. 

Product Knowledge & Industry Expertise 

● Maintain deep expertise in Vacker’s DSP technology, ensuring continuous product innovation and alignment with industry trends. 

● Stay ahead of emerging AdTech trends such as CTV, DOOH, privacy-first advertising, AI-driven optimization, and contextual targeting. 

● Work closely with product, engineering, and data science teams to enhance the DSP’s features, automation, and AI-driven capabilities. 

● Provide feedback on UI/UX, audience segmentation, predictive analytics, and programmatic workflows to improve the product. 

● Educate internal teams and clients on Vacker DSP’s capabilities and how they compare to global competitors. 

Client & Industry Relationship Management 

● Develop and maintain strong relationships with top brands, agencies, and media buyers, positioning Vacker as their preferred DSP partner. 

● Offer strategic guidance to clients, helping them navigate the programmatic ecosystem, maximize campaign performance, and leverage Vacker’s platform effectively. 

● Head and support sales and account management teams by educating clients on the value proposition of Vacker DSP. 

Campaign Performance Optimization 

● Oversee real-time campaign execution, AI-driven optimizations, and bid strategies to ensure maximum efficiency and ad spend utilization. 

● Develop and implement A/B testing methodologies, audience segmentation strategies, and dynamic creative optimizations. 

● Collaborate with data science teams to leverage machine learning and predictive analytics for campaign improvements. 

● Ensure fraud prevention, brand safety, and compliance with GDPR, CCPA, and privacy-first advertising standards. 

Thought Leadership, Webinars, & Public Speaking 

● Act as the face of Vacker DSP in industry events, conferences, and webinars. 

● Host and participate in panel discussions, workshops, and keynote presentations across key markets.

● Lead product communications initiatives, ensuring Vacker is seen as a thought leader in programmatic advertising. 

● Develop thought leadership content, including white-papers, LinkedIn articles, and industry reports.

● Conduct internal and external training sessions to keep stakeholders updated on programmatic trends and Vacker’s evolving capabilities. 

Global Market Representation & Expansion 

● Represent Vacker at industry-leading global and regional events, including AdTech conferences, programmatic summits, and digital marketing forums. 

● Drive brand visibility and market positioning by establishing Vacker as a key player in emerging and established markets. 

● Collaborate with regional teams to understand market-specific challenges and ensure the DSP is tailored to diverse advertising needs.

Programmatic Campaign & Business Optimization 

● Oversee real-time bidding (RTB) performance, AI-driven optimizations, and campaign strategies.

● Implement best practices for private marketplaces (PMPs), programmatic guaranteed, and auction-based buying. 

● Ensure brand safety, fraud prevention, and compliance with GDPR, CCPA, and emerging privacy regulations. 

● Track and report DSP performance metrics, optimizing auction dynamics, inventory access, and targeting efficiencies.

Qualifications/Knowledge/Skills/Experience

Qualifications and Certifications:

● 8+ years of experience in programmatic advertising, AdTech, or digital media buying.

● Strong background in DSP technology, AI-driven optimization, and real-time bidding (RTB).

● Excellent leadership skills, with experience in team management, client relationships, and strategic decision-making. 

● Proven public speaking experience, with a track record of participating in conferences, webinars, and industry events. 

● Exceptional product knowledge and ability to translate complex AdTech concepts into actionable insights. 

● Well-maintained executive presence on LinkedIn, with a history of publishing thought leadership content. 

● Deep understanding of global programmatic advertising trends, privacy regulations, and emerging AdTech solutions. 

● Strong business development acumen, with experience in scaling a DSP’s market presence.

● Ability to build and maintain high-value relationships with agencies, brands, and AdTech partners. 

Skills: 

● Proven leadership and team management skills with a focus on results and accountability.

● Strong problem-solving and decision-making abilities, especially in a fast-paced, dynamic environment. 

● Expertise in digital marketing, programmatic advertising, and campaign analytics.

● Excellent interpersonal, verbal, and written communication skills.

● High proficiency in programmatic advertising and familiarity with advertising technology platforms.