Grain Voucher Business Lead

Key Responsibilities

Business Growth and Commercialization

• Own and deliver Grain Voucher growth targets.
• Develop and execute the commercial strategy for the Grain Voucher business.
• Drive customer acquisition, activation, retention, and transaction growth.
• Develop distribution channels and partnerships that accelerate adoption.
• Identify and develop new market opportunities.
• Build Grain Vouchers into a trusted financial product across agricultural value chains.
• Develop and execute go-to-market strategies for new products and services.

Product Ownership and Innovation

• Own the Grain Voucher product roadmap and long-term vision.
• Gather customer insights and market feedback to improve product-market fit.
• Work closely with technology and operations teams to develop new features and capabilities.
• Lead the design and launch of new Grain Voucher products and participation mechanisms.
• Develop new use cases for agricultural asset-backed products.
• Continuously improve customer experience and platform usability.

Ecosystem Development

• Build relationships with aggregators, traders, processors, farmer organizations, financial institutions, development partners, and investors.
• Develop strategic partnerships that increase voucher usage and utility.
• Expand the role of Grain Vouchers across storage, financing, trading, payments, and asset participation.
• Identify opportunities to increase liquidity and participation within the Grain Voucher ecosystem.

Integration of Services

Bennu will establish partnerships with financial institutions, insurance providers, and other financial service partners to expand the utility of Grain Vouchers and increase value for platform users. Integrated financial products will enable farmers and agribusinesses to access services linked directly to their agricultural assets, including:

• Working capital and inventory-backed loans.
• Crop, weather, and asset insurance products.
• Savings and wealth-building solutions.
• Input financing and seasonal credit facilities.
• Digital payment and settlement services.

These partnerships will strengthen customer adoption, improve financial inclusion, and enhance the role of Grain Vouchers as a trusted agricultural financial asset.

Business Operations

• Ensure smooth execution of voucher issuance, transfer, redemption, settlement, and customer support processes.
• Monitor operational performance and service levels.
• Develop scalable systems and operating procedures to support rapid growth.
• Coordinate with finance, operations, technology, and risk teams to ensure operational excellence.
• Maintain customer trust through strong execution and operational integrity.

Financial Performance

• Own the Grain Voucher P&L.
• Monitor revenue, margins, costs, and profitability.
• Develop business cases for new products and initiatives.
• Support liquidity planning and capital deployment decisions.
• Track key business and financial metrics and drive continuous improvement.

Team Leadership

• Build and lead a high-performing Grain Voucher team.
• Foster a culture of innovation, accountability, customer focus, and ownership.
• Develop talent and succession plans within the business unit.

Key Performance Indicators

• Value of Grain Vouchers issued
• Assets under management
• Number of active users
• Monthly transaction volume
• Customer acquisition and retention
• Revenue and profitability
• Product adoption rates
• Number of strategic partnerships
• New product launches
• Customer satisfaction metrics

Qualifications and Experience

Required

• Bachelor's degree in Business, Finance, Economics, Marketing, Technology, Agriculture, or a related field.
• Minimum 5 years of professional experience.
• Demonstrated experience managing a business unit, product line, commercial function, growth portfolio, or distribution network.
• Strong track record of achieving commercial growth targets.
• Experience leading cross-functional teams and driving business performance.

Preferred Backgrounds

Candidates with experience in one or more of the following sectors are strongly encouraged to apply:

• Mobile Money
• Fintech
• Payments
• Digital Financial Services
• Agency Banking
• Merchant Payments
• Telecommunications
• Digital Lending
• E-commerce Platforms
• FMCG Distribution and Route-to-Market Management

Examples of relevant experience include:

• Mobile Money Product Manager
• Mobile Money Commercial Manager
• Head of Digital Financial Services
• Fintech Growth Lead
• Merchant Acquiring Manager
• Regional Sales Manager
• FMCG Channel Development Manager
• Distribution Manager
• Business Unit Manager

Competencies

• Strong commercial acumen
• Strategic thinking
• Product management capability
• Customer-centric mindset
• Partnership development skills
• Financial literacy
• Analytical problem-solving ability
• Leadership and team management
• Execution excellence
• Entrepreneurial mindset
• Ability to build and scale new businesses

What Success Looks Like

Within three years, the Grain Voucher Business Lead will have built Grain Vouchers into a leading agricultural asset platform with substantial assets under management, strong customer adoption, sustainable profitability, a growing ecosystem of users and partners, and a reputation as one of the most trusted agricultural financial products in East Africa.

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