Area Manager

Operations & People

· Oversee daily operations across 6–7 restaurant branches

· Lead, coach, and motivate Branch Managers, Supervisors, and Restaurant Teams

· Conduct performance reviews, inductions, and implement Performance Improvement Plans (PIPs)

· Drive team performance across three metrics: Grow People, Grow Customers & Grow Business

Commercial

· Grow outlet turnover by at least 40% per annum

· Achieve monthly balanced scorecard performance of at least 75% and NPS score of 80%

· Drive sales, average spend, and conversion to improve margins and profitability

· Manage daily staff briefings, product merchandising, and stock loss reduction

· Support new outlet openings in line with brand standards

Marketing

· Plan and direct outlet-level marketing efforts in coordination with the Brand Manager

· Develop loyalty and retention strategies to maximize revenue

· Create co-branding partnerships and initiate brand promotions

· Handle first-level customer complaints and conduct scheduled key customer meetings

Compliance & Finance

· Ensure full legislative and food safety compliance across all outlets

· Maintain daily, weekly, and monthly P&L accountability for all assigned outlets

· Keep food wastage below 1% of food sales

· Ensure accurate opening, closing, cash-up, and daily reporting procedures

Requirements

Qualifications & Education

· Degree in Hospitality Management, Business, or a related field

· Postgraduate qualification in Hospitality Management is an added advantage

· Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

· Knowledge of food safety standards (HACCP) and workplace safety

Experience & Skills

· Proven QSR (Quick Service Restaurant) industry knowledge and operational experience

· Strong business development acumen — ability to grow turnover and profitability

· Solid financial literacy — ability to read and manage P&L statements

· Experience in human resources management, team building, and industrial relations

· Supply chain and stock management experience at outlet level

· Marketing and brand management exposure

Competencies & Personal Attributes

· Results-oriented with a drive to meet financial and performance targets

· Strong interpersonal and people management skills — fair, firm, and engaging

· Proactive self-starter with the ability to identify and seize business opportunities

· Resilient and tenacious — able to sustain performance under pressure

· Adaptable in unstructured or fast-changing environments

· Culturally aware and able to thrive in a multicultural setting

· Self-reliant with ability to build and maintain key business relationships

· Passionate about the food and hospitality industry

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