Analyst - Acquisition & Retention

Education

• A degree in business related or numerical field with a strong bias to Data Science. 
  
• Proficient with business Analytics, insight generation and data visualization at advanced level is essential 
  

Experience:

• 3-5 years’ experience in telecoms or related environment of which at least 3 years are in managing customer analytics and business intelligence projects and initiatives.  
  

• Strong interpersonal relations with ease of cross-functional collaboration. 
  

• A proven track record in developing business models that are practical and insightful 
  

• Perform Mobile money analysis & propose actions to reduce churn, growth MoMo MAU and Mobile Money product uptake/penetration across the different product lines.
  

• Drive the ROI of base management activities through ensuring the provision and continuous improvement of actionable insights, analysis, CVM reports/ dashboards and models.
  

• Provide input into proposition development process through engagement with product owners and provide technical advice on the Base management implications for regarding prioritization of specific initiatives.
  

• Manage delivery of insight for customer base to the Commercial team & business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
  

• Analyze commercial impact of BTL programs on product penetration, ARPU and volume/ value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.
  

• Support in the planning of proactive and reactive customer lifecycle management and active base management actions and offers.
  

• Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions.
  

• Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behavior.