Social Media Marketing Volunteer

Company Description Apael Development Initiative partners with communities on their journey out of poverty through integrated health, wealth, and education programs. The organization focuses on creating sustainable change by building pathways rather than providing short-term handouts. Apael Development Initiative emphasizes listening to community voices, acting with clear purpose, and designing programs that reflect local realities. The team is committed to long-term engagement, supporting communities as they grow more resilient and self-reliant. Volunteers contribute directly to this mission by strengthening awareness and engagement around the organization’s work.

Role Description The Social Media Marketing Volunteer is a part-time, remote role responsible for supporting Apael Development Initiative’s online presence and community engagement. Day-to-day tasks include creating and scheduling posts across social media platforms, sharing stories from programs and communities, and helping maintain a consistent brand voice. The volunteer will monitor comments and messages, engage with followers, and help grow audiences through organic outreach. Additional responsibilities may include assisting with simple content planning, collecting visuals and testimonials from program teams, and tracking basic metrics such as reach and engagement. The role involves close collaboration with the communications or program team to ensure social media content aligns with the organization’s mission and current initiatives.

Qualifications

• Candidates should possess skills in social media content creation and posting (e.g., writing captions, selecting images, basic video or reel creation).
• Candidates should possess skills in audience engagement and community management (e.g., responding to comments, encouraging conversation, maintaining a respectful online environment).
• Candidates should possess skills in basic content planning and organization (e.g., using a simple content calendar, coordinating with team members, aligning posts with campaigns or events).
• Candidates should possess skills in basic analytics and reporting (e.g., tracking likes, shares, followers, and reach using platform insights or simple tools).
• Candidates should possess strong written communication skills and attention to detail, with the ability to adapt tone to different platforms.
• Candidates should possess an interest in community development, poverty alleviation, or social impact, and be motivated to learn about Apael Development Initiative’s programs.
• Candidates should possess the ability to work independently in a remote environment, manage time effectively, and collaborate respectfully with a diverse team.
• Experience with major social media platforms (such as Facebook, Instagram, X/Twitter, LinkedIn, or TikTok) and familiarity with basic design tools (such as Canva or similar) are beneficial.

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