Senior Sales Manager – General Trade

VACANCY ANNOUNCEMENT

Senior Sales Manager – General Trade

We are a leading textile manufacturer specializing in fabrics, T-shirts, uniforms, and related textile products. We are seeking an experienced, aggressive, and results-driven Senior Sales Manager – General Trade to lead our General Trade sales operations across Uganda.

Key Responsibilities

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Drive annual sales revenue target of UGX 30 Billion.

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Develop and execute General Trade sales strategies.

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Recruit, develop, and manage distributors and wholesalers.

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Expand market coverage and product penetration.

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Drive secondary sales and identify new business opportunities.

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Monitor market trends, competitor activities, and sales performance.

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Prepare sales forecasts and performance reports.

Requirements

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Bachelor's Degree in Business, Marketing, Commerce, or a related field.

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8–12 years of sales experience, with at least 5 years managing General Trade channels.

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Proven track record of managing distributor networks and delivering annual sales revenues exceeding UGX 20 Billion.

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Strong business development, negotiation, leadership, and commercial management skills.

Preferred Industry Experience

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Textiles, FMCG, Packaging, Building Materials, Industrial Products, Plastics, Consumer Goods

How to Apply

Interested candidates should send their CV to hr.manager@picfare.com no later than 20th July 2026.

Only shortlisted candidates will be contacted.

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