Senior Marketing Specialist

• Develop marketing strategies and plans focused on promoting Zenka’s loan applications in Kenya and Uganda, including seasonal campaigns, retargeting strategies, and offline campaigns, while coordinating with the sales department to maximise leads. 
• Analyse market trends, user behaviour, and competitor activity in the digital lending sector, including loan preferences, iOS vs Android usage, app metrics, user feedback, and social media sentiment, to optimise campaigns and improve marketing outcomes. 
• Oversee and manage digital marketing campaigns targeting Android and iOS users, including SEO, ASO, content marketing, video campaigns on TikTok, SMS campaigns, push notifications, and social media posts, ensuring app user engagement, education on responsible borrowing, and loan conversions. 
• Coordinate with compliance and regulatory requirements to ensure all campaigns, marketing materials, and advertising (including Google/TikTok policies and CBK regulations) comply with financial regulations. 
• Build brand awareness and manage partnerships by collaborating with influencers, advertising agencies, local companies, and the media, and by overseeing referral programs for app users. 
• Manage the marketing team by motivating them for innovative approaches, setting KPI goals, and collaborating with designers, agencies, and internal stakeholders to execute campaigns effectively. 
• Manage customer engagement initiatives and communications through the Zowie chatbot, social media monitoring, SMS campaigns, push notifications, and monitoring comments and feedback, while collecting case studies and responding to reputation crises. 
• Develop and manage marketing content including banners, graphics, blog posts, social media posts, and other advertising materials, ensuring alignment with brand messaging and campaign objectives. 
• Monitor and report on marketing performance by analysing app metrics, Google Analytics data, campaign effectiveness, referral program results, and other key indicators, and providing regular updates to the CMO. 
• Manage advertising and media activities, including negotiating rates for ads and services, overseeing production of advertisements, and managing radio and TV campaigns. 

How to Apply:

All applications will be received and Reviewed through BrighterMonday Portal by Clicking on the 'Apply Here' section

Welcome to Zenka, Uganda’s newest mobile lending solution, designed to empower your dreams with fast, flexible financial support. Launched in Uganda in 2025, Zenka brings a wealth of experience from Kenya, where we’ve been transforming lives since 2018.

In Kenya, over 10 million customers have trusted us to fuel their ambitions, a testament to the confidence the Kenyan community places in us. Our innovative approach bypasses traditional banking hurdles, delivering instant loans straight to your phone—anytime, anywhere.

Zenka’s commitment to financial inclusion has earned us prestigious accolades, including the Most Preferred Mobile Loan App (Digital Tech Excellence Awards 2020), Outstanding Mobile Loans App of the Year (Pacesetters Awards 2020), Most Preferred Non-Banking Loan Platform (Financial Inclusion Awards 2019), and Runner-Up for Fastest Growing Mobile App (Financial Inclusion Awards 2019) and many more. In Uganda, we’re here to replicate that success, offering you smart, accessible financial tools to spark your potential and thrive.

Join millions who trust Zenka to make their ideas a reality—your journey starts with a tap.