SENIOR DTC E-COMMERCE GROWTH & PERFORMANCE MARKETER

Remote | International Markets | E-commerce & Performance Marketing

Tangibo is an advertising and marketing company building and growing brands across digital channels.

One of our brands, Zabu, is an African lifestyle and e-commerce brand bringing authentic African products, craftsmanship, fashion, jewellery, art and culture to customers internationally.

We are looking for an experienced Senior E-commerce Growth & Performance Marketer to lead the digital growth of Zabu and help build a scalable international customer acquisition engine.

🌍 Our Target Markets

Our primary focus is:

🇺🇸 USA

🇬🇧 UK

🇨🇦 Canada

🇦🇺 Australia

🇪🇺 Europe

Africa will be a secondary market.

🎯 THE MISSION

Our ambition is to scale Zabu into a significant international e-commerce brand, with a target of building toward 40+ online orders per day.

This is not a traditional Social Media Manager position.

We are looking for someone who understands performance marketing, DTC e-commerce and customer acquisition — and who has already demonstrated the ability to grow online brands in competitive international markets.

You will be expected to take ownership of the numbers, not simply manage campaigns.

Responsibilities

Performance Marketing

• Meta Ads — Facebook & Instagram
• Google Ads & Google Shopping
• TikTok Ads
• Retargeting and remarketing
• International customer acquisition
• Campaign scaling and budget allocation

Growth & Conversion

• Customer and audience research
• Creative strategy and testing
• UGC / creator campaigns
• Landing-page optimization
• Conversion-rate optimization
• Product-level growth strategy
• Cart and customer retention campaigns
• Email/SMS/WhatsApp remarketing

Analytics

• CAC / CPA
• ROAS
• AOV
• LTV
• Conversion rate
• Contribution margin
• Attribution and tracking
• Daily and weekly performance reporting

Qualifications

You should have:

✅ 3–5+ years of hands-on performance marketing experience

✅ Proven experience scaling DTC / e-commerce brands

✅ Experience marketing to customers in the USA, UK, Canada, Australia and/or Europe

✅ Strong Meta Ads expertise

✅ Strong understanding of Google Ads / Shopping

✅ Experience with Shopify or comparable e-commerce platforms

✅ Strong creative-testing and consumer-acquisition skills

✅ Commercial understanding of CAC, ROAS, LTV and profitability

✅ The ability to work with data and make fast, commercially sound decisions

⭐ PROVEN RESULTS ARE REQUIRED

We are specifically looking for someone who has done this before.

When applying, please provide:

1. 2–3 e-commerce brands you have worked with

2. Your exact role in those businesses

3. Approximate monthly advertising spend managed

4. Revenue or sales growth achieved

5. CAC/CPA and ROAS where available

6. Countries/markets targeted

7. Advertising platforms managed

8. Case studies, portfolio or other evidence of results

We care more about measurable results than job titles.

📈 WHAT SUCCESS LOOKS LIKE

Your first priority will be to understand:

• Zabu's products and customers
• Current website and conversion funnel
• Product economics and margins
• Existing advertising performance
• International market opportunities
• Creative and messaging opportunities

From there, you will develop and execute a strategy to establish a predictable customer acquisition engine and progressively scale it.

The long-term ambition is 40+ orders per day, while maintaining commercially sustainable acquisition costs.

🚨 THIS ROLE IS FOR YOU IF...

You can look at an e-commerce business and immediately start thinking:

Who is the customer?

What should we sell them?

What creative will stop them scrolling?

What will make them click?

What will make them buy?

What is our CAC?

Can we scale it profitably?

If you've already answered those questions successfully for other brands, we want to hear from you.

Please do not apply if your experience is primarily content posting or community management without measurable responsibility for e-commerce sales and paid acquisition.

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