Marketing Campaign Manager
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Job summary
The Marketing Campaign Manager will oversee all the marketing activities for the business, ensuring their marketing team effectively fulfils the business marketing objectives and contributes to overall business profitability. The Marketing Campaign Manager will get the chance to work for a leading local brand, BrighterMonday Uganda, with access to a supporting team under the broader umbrella of a pan-African brand, The African Talent Company (TATC), and the parent international brand, Ringier. They will report directly to the Head of Marketing & work closely with our cross-functional communication, email & performance teams. The Digital Marketing Specialist, Marketing Analyst and the Communications & PR Executive will report to them directly.
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
5 years
Job descriptions & requirements
About the Role
The Marketing Campaign Manager will oversee all the marketing activities for the business, ensuring their marketing team effectively fulfils the business marketing objectives and contributes to overall business profitability. The Marketing Campaign Manager will get the chance to work for a leading local brand, BrighterMonday Uganda, with access to a supporting team under the broader umbrella of a pan-African brand, The African Talent Company (TATC), and the parent international brand, Ringier. They will report directly to the Head of Marketing & work closely with our cross-functional communication, email & performance teams. The Digital Marketing Specialist, Marketing Analyst and the Communications & PR Executive will report to them directly.
Responsibilities
The Marketing Campaign Manager's responsibilities will anchor on driving business success from a marketing angle
This list is not exhaustive, just indicative of the direction and purpose of the role.
Functional:
➔ Own & drive all marketing objectives, goals and critical results for the business
➔ In consultation with the Head of Marketing, take the lead in developing and executing the marketing strategy for growing the digital advertising services (DAS) sales.
➔ Develop campaigns, partnership and event briefs, as well as drive ideation of omnichannel campaigns where applicable
➔ Project manage all assigned campaigns and activities, including reporting in line with TATC structures and standards
➔ Network to build partnerships with local professional bodies, private companies and governments
➔ Work with the Business CEO and the Head of Marketing to manage budgets and ensure that campaigns, events and partnerships are aligned with brand strategy and produce an impact on core KPIs for brand
Organisational:
➔ Manage marketing colleagues to ensure omnichannel marketing campaign execution
➔ Communicate with colleagues and share insights on Slack and other available channels
➔ Utilise Trello to update task status and other available channels
➔ Weekly coordination with the direct reports
➔ Weekly ongoing update/strategy meetings with CEO, Head of Marketing
➔ Bi-weekly strategic call with the Head of Sales, Head of Customer Service, Head of Product, and Head of Programmes
Reporting:
● Report on the impact of campaigns & initiatives
● Update Marketing Progress trackers weekly
● Produce marketing weekly reporting and call out significant shifts vs forecasting and budgets, along with reasons and action items
Essential Skills, Attributes & Experience
The Marketing Campaign Manager should possess the following skill sets, attributes and minimum experience. This list is not exhaustive; it is just indicative of the prerequisite skills needed.
➔ Minimum of 5 years experience in a marketing position.
➔ Remarkable team management & leadership skills. Experience leading and working with diverse teams may be an advantage.
➔ 1-2 years experience in management
➔ Bachelor's Degree in Marketing, Business Administration (or) relevant work experience.
➔ Up-to-date knowledge of marketing best practices.
➔ Experience in strategy development and implementation
➔ Deep knowledge of Google Analytics with deep dive into traffic sources and conversions to identify problems and adapt strategy
➔ Strong analytical and reporting skills with keen attention to detail
➔ Ability to work in a fast-paced, team environment
➔ Good interpersonal skills
➔ Good organisational and planning skills
➔ Ability to influence and collaborate effectively across cross-functional teams.
➔ Outstanding communication and presentation skills.
➔ Ability to handle more than one initiative at the same time.
➔ Creative thinking and “can-learn” attitude.
➔ Membership in a professional marketing body is an advantage.
About Working with Us
BrighterMonday Uganda, a subsidiary of The African Talent Company (TATC), was formed in 2014 and runs the largest job-matching platform in Uganda, working with over 8,000 employers and a growing database of over 200,000 candidate profiles.
Brightermonday Uganda is a talent leader in the market that can give historical and real-time insight into the skills deficits that job seekers have. We have the largest structured dataset of employer skill requirements. These are categorised by job function, industry, role, level and all other pertinent information related to skill demands in the workforce.
Brightermonday Uganda is already a staple of recruiting for many Ugandan companies and job seekers. We have built the trust and brand that allows for immediate traction in data production and analysis. We already leverage our proprietary matching capabilities for job seekers in the market and effective performance marketing to help find jobs for seekers that match their skills.
By working at BrighterMonday Uganda, you will join a young, vibrant, and exciting company that will support your career growth and development.
How to Apply:
All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section.
All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section.
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- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
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