Manager - Digital Marketing & Communications

Education

• Bachelors or master’s in marketing, Communications, or a related field.
  

• MBA or a Post graduate Degree or Diploma or Professional qualification in a business-related discipline is an added advantage
  

Experience:

• Minimum of 5 years of experience in digital communications or marketing.
  
• Demonstrated experience in managing media platforms and content creation. 
  
• Experience in Fintech, banking, or Mobile Money is preferred 
  
• Experience working in a global/multinational enterprise with a good understanding of emerging markets is preferred. 
  

Develop and execute communication strategies:

• Develop and implement comprehensive communication plans to increase brand awareness, generate leads, and engage with our target audience.
  

• Stay up-to-date with the latest communication trends and technologies to enhance our digital presence and increase engagement.
  

Manage digital channels:

• Oversee the company's social media channels, including Facebook, Twitter, LinkedIn, Instagram, and other emerging platforms.
  

• Develop content for social media, email marketing, and other digital channels that align with our brand and messaging guidelines.
  

• Monitor and analyze social media and website analytics to track engagement, identify areas of improvement, and make data-driven recommendations to enhance the effectiveness of our digital campaigns.
  

Collaborate with cross-functional teams:

• Work closely with Marketing, Public Relations, Sales, and Customer Service teams to ensure consistent messaging across all digital channels.
  

• Develop strong relationships with internal stakeholders and external partners to create impactful digital campaigns that drive business results.
  

Lead digital communication projects:

• Manage all aspects of digital communication projects, including project planning, budget management, and execution.
  

• Ensure that all digital communication projects are delivered on time, within budget, and meet or exceed expectations.