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1 week ago

Job Summary

Drive Top-of-Funnel Growth: Drive measurable and meaningful top-of-funnel growth, as measured by new paying subscribers.

  • Minimum Qualification : Bachelors
  • Experience Level : Senior level
  • Experience Length : 7 years

Job Description/Requirements

Our client is a cutting-edge AI-driven training platform dedicated to revolutionizing employee development through personalized learning experiences. They are seeking a proactive and driven Head of Growth Marketing to identify and engage potential clients, focusing on expanding their market presence within the B2B sector. This role requires a strategic thinker with experience in outbound channels and a proven track record of generating qualified leads.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

  • Drive Top-of-Funnel Growth: Drive measurable and meaningful top-of-funnel growth, as measured by new paying subscribers.
  • Build and Execute Growth Roadmap: Build a roadmap of experiments to run in existing and new channels, executing with speed and high-quality output.
  • Strategy and testing: Test new channels, managing strategy and execution from start to finish. If early tests are impactful, scale efforts with contractors or agencies.
  • Accelerate Ongoing Marketing Efforts: Accelerate work in paid marketing, SEO, affiliate, conversion rate optimization, and influencer marketing. Set clear goals and make necessary adjustments to channels.
  • Quantitative Research: Conduct quantitative research to answer specific growth questions. Draft project requirements, collect data, run calculations, and share findings.
  • Agency and Contractor Management: Work with agencies and contractors as needed, handling recruiting, management, negotiation, and communication.

Example Projects:

  • Influencer Marketing Test: Run experiments sponsoring influencers on YouTube, TikTok, and Instagram. Determine ROI using various forms of attribution.
  • Video for Paid Marketing: Source, produce, and test video creative for paid ads on Meta and YouTube. Work with vendors to incorporate learnings.
  • SEO Opportunities: Support ongoing SEO efforts by identifying opportunities to ramp up traffic and new customers.

What Success Looks Like:

  • Accelerated User Growth: You have significantly increased the number of paying subscribers through innovative and effective top-of-funnel growth strategies.
  • Effective Campaign Execution: You have successfully implemented and optimized campaigns across various channels, demonstrating a high ROI and contributing to the overall growth.

Required Skills and Qualifications:

  • 7+ years of experience as a growth leader for a B2C consumer product. Former experience as a founder is a plus.
  • World-class understanding of at least 1-2 quantitative channels (e.g., paid, SEO).
  • Significant experience in 3-4 other channels (e.g., viral, PLG, content).
  • Expert understanding of consumer lifecycle analytics and metrics (e.g., retention, activation, MRR).
  • Advanced technical and quantitative skills, including data pipeline creation and maintenance, and running queries.
  • Excellent written communication skills for async work.
  • Ability to be scrappy and propose impactful projects across various situations.

As the Head of Growth Marketing, you will play a pivotal role in driving substantial user acquisition and optimizing various marketing channels. This role offers a blend of strategic planning, creative execution, and analytical rigor, providing a unique opportunity to make a significant impact in a fast-growing digital platform.

Application Process:
To be considered for this role these steps need to be followed:

  • Fill in the application form
  • Record a video showcasing your skill sets

Important Safety Tips

  • Do not make any payment without confirming with the BrighterMonday Customer Support Team.
  • If you think this advert is not genuine, please report it via the Report Job link below.
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