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Event Marketing Manager, Merchant Engagement

ReCharge Payments

Marketing & Communications

1 month ago

Job Summary

Partner with the Director of Events and cross-functional teams (Marketing, Sales, Success) to develop and execute a captivating ChargeX conference experience and strategy.

  • Minimum Qualification : Bachelors
  • Experience Level : Senior level
  • Experience Length : 5 years

Job Description/Requirements

Who we are

In a world where acquisition costs are skyrocketing, funding is scarce, and ecommerce merchants are forced to do more with less, the most innovative DTC brands understand that subscription strategy is business strategy.


Recharge is simplifying retention and growth for innovative ecommerce brands. As the #1 subscription platform, Recharge is dedicated to empowering brands to easily set up and manage subscriptions, create dynamic experiences at every customer touchpoint, and continuously evaluate business performance. Powering everything from no-code customer portals, personalized offers, and dynamic bundles, Recharge helps merchants seamlessly manage, grow, and delight their subscribers while reducing operating costs and churn. Today, Recharge powers more than 20,000 merchants serving 100 million subscribers, including brands such as Blueland, Hello Bello, LOLA, Chamberlain Coffee, and Bobbie—Recharge doesn’t just help you sell products, we help build buyer routines that last.

Recharge is recognized on the Technology Fast 500, awarded by Deloitte, (3rd consecutive year) and is Great Place to Work Certified.


Overview

In this multifaceted role, you'll spearhead Recharge's owned event initiatives, playing a key role in merchant retention, upsell opportunities, and building strong brand loyalty. You'll own the strategy, execution, and measurement of our marquee events – ChargeX (annual user conference) and ChargeUp (regionalized hosted events) – ensuring they deliver exceptional value to our merchants and contribute significantly to Recharge's overall goals. Additionally, you'll provide support and alignment for the ABM (Account-Based Marketing) team's event motion, fostering a

cohesive event experience for our high-value accounts.


What you’ll do

  • ChargeX - Lead the Charge:
    • Partner with the Director of Events and cross-functional teams (Marketing, Sales, Success) to develop and execute a captivating ChargeX conference experience and strategy.
    • Oversee all aspects of ChargeX, including theme development, agenda creation, speaker recruitment, production, staffing, budget management, vendor coordination, and marketing initiatives.
    • Craft and deliver engaging presentations that showcase Recharge's value proposition and drive product adoption.
    • Measure event success through key metrics (attendance, engagement, ROI) and utilize data to refine future ChargeX conferences.
  • ChargeUp - Energize Regional Markets:
    • Plan and execute regional ChargeUp events, tailoring content and format to cater to the specific needs of merchants in each region.
    • Collaborate with regional sales and partner marketing teams to ensure successful event promotion and merchant engagement.
    • Leverage learnings from ChargeUp events to inform broader Recharge marketing strategies.
  • ABM Event Motion - Align and Support:
    • Work closely with the ABM team to ensure alignment between ChargeX/ChargeUp events and targeted outreach efforts for key accounts.
    • Assist with the execution of 1:1, 1:few, and 1:many engagement activities for high-priority accounts during events.
    • Provide insights and feedback to the ABM team regarding merchant needs and pain points identified through event interactions.

What you’ll bring

  • Minimum 5+ years of experience in event marketing or a related field.
  • Proven track record of planning and executing large-scale marketing events.
  • Strong understanding of B2B subscription and DTC marketing strategies, campaign management, and event budgeting.
  • Excellent communication and interpersonal skills, with the ability to build rapport with diverse stakeholders (internal and external).
  • Project management expertise with a focus on organization, prioritization, and meeting deadlines.
  • Data-driven approach with a passion for measuring and analyzing event impact.
  • Experience working in a fast-paced environment and managing multiple projects simultaneously.
  • Proficiency in project management tools (e.g., Asana, Trello) and marketing automation platforms.
  • Bonus: Experience with the subscription commerce industry and a passion for Recharge's mission.

 

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Recharge Payments is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age. Recharge Payments prohibits any form of workplace harassment. 


Transparency in Coverage

This link leads to the Anthem Blue Cross machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes network negotiated rates for all items and services; allowed amounts for OON items, services and prescription drugs; and negotiated rates and historical prices for network prescription drugs (delayed). EIN 80-6245138. This link leads to the Kaiser machine-readable files.

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