Digital Marketing Officer

Qualifications and Experience

• A Bachelor’s Degree in Marketing, Communication, Business Administration and proven experience in digital marketing, Search Engine Optimization (SEO), Google ads, X ads and Meta ads.
  

• 2 year’s work experience in a similar role.
  

1. Designing and overseeing all aspects of digital marketing, including the marketing database, email campaigns and digital advertising initiatives.
   
2. Managing and regularly updating FINCA Uganda’s website to ensure relevance, accuracy and optimal user experience.
   
3. Leading online digital lead generation initiatives and track performance outcomes.
   
4. Planning, managing and growing FINCA Uganda’s Social Media Platforms across all relevant channels.
   
5. Developing, integrating and managing digital Chatbots to enhance online customer engagement and service delivery.
   
6. Establishing and managing online strategic partnerships to support brand visibility and growth
   
7. Developing and managing digital marketing campaigns aligned with organizational objectives.
   
8. Optimizing content for the website and social media platforms such as Facebook, X (Twitter), Instagram, WhatsApp and other digital channels
   
9. Monitoring website traffic flow, analyzing performance metrics and preparing regular internal performance reports.
   
10. Attending networking events, activations and product launches to support brand visibility.
    
11. Identifying emerging digital marketing trends and ensuring that FINCA Uganda remains ahead of the industry developments.
    
12. Managing search engine optimization (SEO) of website pages to improve visibility and ranking.