Content Marketing Specialist

Company Description

SmartQ helps businesses reduce customer waiting, eliminate unnecessary queues, and improve the customer service experience.

Customers can join a queue remotely through channels such as SMS or WhatsApp, receive queue updates and estimated wait times, and arrive when their service time is approaching.

For businesses, SmartQ provides greater visibility into customer traffic and queue activity, helping them reduce congestion, improve customer experience, and operate more efficiently. 

We are currently looking for a hands-on Content Marketing expert to help establish SmartQ's voice, build credibility, support customer acquisition, and turn our experience into compelling marketing content.

Role Description

The Content Marketing Consultant will develop and execute a focused content strategy designed primarily to support customer acquisition. The successful consultant will help SmartQ communicate the business problem of waiting and customer congestion, demonstrate how SmartQ addresses it, and create content to engage prospective customers. This is not a role focused on increasing followers or producing social media content. We are looking for a strategic, hands-on content marketer who can both develop the strategy and execute the work.

Responsibilities

1. Develop the content strategy

• Develop a practical content strategy aligned with SmartQ's business objectives.
• Identify key audiences, industries, pain points, and messaging themes.
• Develop a monthly content calendar.
• Recommend the most effective channels, formats, and content themes.

2. Create high-quality content

Develop and/or coordinate professional and credible linkedIn posts, short-form videos, product/demo videos, educational articles, industry-specific content, customer stories, infographics and simple visual content, case studies and sales-support materials.

3. Build SmartQ's thought leadership

Position SmartQ as a knowledgeable voice and authority around customer waiting times, customer experience, queue management, service efficiency, operational efficiency, digital transformation, customer behaviour and walkaways.

4. Manage social media presence

Manage SmartQ's presence on relevant channels where appropriate.

Qualifications

• 3+ years of experience in B2B content marketing, digital marketing, or a related field.
• Strong writing and storytelling skills.
• Experience creating content for business/professional audiences.
• Ability to turn complex products into simple, compelling messages.
• Experience creating short-form video content or coordinating video production.
• Ability to develop and execute a content calendar independently.
• Strong understanding of content performance metrics.
• Excellent communication and organizational skills.
• Ability to work independently in a startup environment.

To Apply

• Email CV to team@smartqapp.com

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