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Common Questions in Interviews and How to Tackle Them.

Interview questions answers

Common Interview Questions And Their Answers.

An interview is usually an opportunity for candidates to showcase their skills, experience, and suitability for a particular position. Whether or not a candidate passes an interview is determined by several factors including their preparedness, how they present themselves, confidence levels and the relevance of their answers.

When it comes to answers given by candidates during interviews, this is where most candidates go wrong. They give answers depending on what they think the interviewer wants to hear, forgetting that their unique selling propositions are what interviewers are actually looking for. Providing canned answers during interviews puts off the interviewers as they have heard the same answers over and over in different sessions. So how do you as a candidate wow the interview panel with your answers? By learning to understand what the question requires of you and customizing it to give the most informed and relevant answer.

Below is a collection of common interview questions and the recommended approach in answering them;

     1.Tell us about yourself.

What to note:

This is an opportunity to blow your professional trumpet. Remember to have a practiced elevation pitch ready. Your thoughts should flow smoothly and the events you touch on should be in order. Remember that your elevation pitch should be in accordance to your CV. Discrepancies may raise red flags and the interviewers may think you are lying.

Sample Answer: I am a revenue accountant with professional qualifications ranging from a BCom, CPA6 1 year in internal audit and over 2 years in revenue accounting. I am the second in command in the finance department in my current company. I handle over 50 client accounts, I am timely on deadlines, very keen on the fine details and also good with customers and supplier relations. I am now at a point where I feel my growth in that direction has plateaued, and would value a more challenging environment to expand my career horizons.

     2. Talk about your current position?

What to note:

The interviewer wants to find first of all help you relax with this question since it is one that is quite easy to answer. With this question, the interviewer is trying to expound on your Cv as far as your job experience is concerned. They want to find out if the activities you are currently performing are of relevance to the job you are applying for making you best fit for the job as well as whether what you actually mentioned on your Cv is true. It is important for you to answer this question concisely but at the same time give the roles you are currently performing as well as some of the achievements that are relevant to the job you are applying for you in relation to what your Cv says about you.

Sample response of someone applying for a Recruitment Executive position: Currently, I am holding the position of a human resource assistant at Company ‘X’. For the past two years, I have been in charge of  the recruitment section of the HR department where I am tasked to carry out screening, head-hunting and interviews for various clients on a day to day basis. During this period I have been able to introduce more standardized interview and screening tools that have made the recruitment process in the company much more organized and better.

     3. How did you hear about this position?

What to Note:

The interviewer basically wants to get a feel of their brand awareness levels in the market and whether their advertising efforts are working. Be honest when answering this question and be careful, especially if you were referred by an internal member of staff. Be sure to get their consent before giving out their name in the interview session

Sample Response:  I saw the job ad on a website called BrighterMonday. After going through the ad details and the profile to confirm my eligibility, I sent in my application and was called in for an interview. What do you know about this company?

     4.Why do you want this job?

What to Note:

The interviewer wants to learn the motive behind your job search. The question should be approached from the company’s point of view. Talk about why you would be a value add to their team and why you believe you are the best candidate or the position.

Sample Response: I have experienced your products and customer relationship management first hand and it has always been such a wonderful experience. When I saw that you are advertising for a position whose profile closely fits mine, I was excited. I would very much be interested in joining your team.

     5.Why should we hire you?

 What to Note:

It important to know that even though you are the one being interviewed, your answer to this question should always tie back to your value add to the company. This is the point where you bring out your unique selling propositions and convince the interviewers that you are the best fit for the position in question.

Sample Response: My passion for customer service is something deeply ingrained within me. This passion has opened doors of growth in all spheres. Satisfied customers, team dynamics, providing solutions and hearing a customer appreciate my services is the one thing I live for in my daily work life. I have read reviews from customers in regards to your products and the interactions they experience.

     6.What are your greatest professional strengths?

 What to note:

The interviewer simply wants to find out if you are self-aware as a candidate. They wish to find out if you know the areas you are good in and whether you understand the correlation between these strengths and the role in question. This means that your answer should be centered on the role and the company you wish to work for.

Sample Response: I would say my biggest strength lies in my analytical skills. I am able to objectively and critically look at a situation and come up with different well-thought-out solutions. Apart from that, I possess excellent customer service skills that I have perfected over the years in different industries. I have experience in building and running strong teams and I am deeply results oriented. I believe these are qualities you are looking to engage in this position

     7.What is your greatest weakness?

 What to note:

This is a question, interviewers pose to candidates with the aim of finding out if they are self-aware, and that they are currently working on their weaknesses with the purpose to improve. Interviewers are human and understand that everyone has a weakness, so a candidate should avoid the pitfall of saying they have no weakness they know of.

 Sample Response: I manage a team of 15 in my department and I have realized that most of the time I prefer to do something myself for fear that if I delegate the results won’t be as desired. This not only hinders my juniors from acquiring the exposure and experience they need, it also eats up most of my time such that planning, forecast, and strategy are always at the bottom of my to-do-list. For the past 2 months, I have been allowing my team members to run projects and only check on them to offer guidance and monitor progress. It has been such a wake-up call since I now have time to strategize my department’s next move and at the same time encourage growth within my team.

     8.What is your greatest career achievement?

What to note:

The interviewer wants to know if you can work with deliverables. Your answer to this question will determine your individual values, goal-attaining ability and your ability to know what is of priority. Your career achievement should be something job-related and measurable where possible.

Sample response: I have numerous moments in my career that I count as achievements. My most outstanding moment in my career was when I initiated the implementation of internal audit systems in my current company. This culminated in mitigation of costs, recovery of lost monies and better accountability within all departments in the company since control measures were tightened and loopholes dealt with. I look forward to bringing such innovation and problem-solving skills with me to your company.   

     9. What challenging situation at work have you ever encountered and how did you deal with it?

What to note:

With this question, the interviewer is trying to test how you deal with problems and challenging situations at work. Being able to pick a success story where you are able to concisely describe the problem that you were faced with and how you dealt with it as well as some lessons you learned from it shows the interviewer how much of  a resource you can be. Ensure you pick a problem that could most likely occur in the company you are applying to and avoid bashing anyone while you explain that situation

Sample response: I once worked for a company that used to manufacture juice but the sales were very low. I believed that if we could be able to figure out a reason why the target market was not buying the product, it could help us make it better. I then embarked on a survey where I was able to discover that the packaging of the juice affected people’s perception of it. With this knowledge, I was able to convince the production manager to change the packaging which in turn led to an increase in sales. 

     10. Where do you see yourself in the next 3/5/7/10 years?

What to note:

The interviewer wants to find out whether you have a plan for your career or you are just gliding along. Having a plan shows that you are ambitious and keen on your career progress as a candidate. You should ensure that you have a way of showing how the position you are interviewing for fits in your greater career plan.

Sample response: my career goal is growing into the best version of myself professionally. The kind of opportunities I seek are those that expose me to activities that will develop my skills further and increase my technical know-how in the industry. I have conducted research on your company and I believe such opportunities can be found here.

     11. What do you know about our company?

What to note:

When interviewers ask this question, they are not looking for you to tell them exactly what is on their website but more a general understanding of the company. It is known that you may not know as much about the company but you should be able to know what products or business they deal in, any public milestones they may have achieved reported through the media, whether they are international or not to mention but a few aspects. As you talk about what you know about the company, do remember to show your interest in working for the company.

Sample response: I know this company as one of the leading telecom companies in not only the world but Uganda today. The company deals in  a wide range of services such mobile money, internet services and a wide range of phones that are very affordable for the Ugandan person. I also admire the fact that this company has been considered as one of the best employers during the previous year and would wish to be part of it. 

     12. Why do you want this job?

What to note:

Every interviewer wants to hire someone that is passionate and zealous about their job. This question is meant to test not necessarily how desperate one is about the job but how passionate they are. In answering this question, you should focus on talking about what makes you love the job you are to do and why you wish to work for the company they are applying to. Ensure all the information you give is one that presents you as someone that is not only the best fit for the job but will love and enjoy doing the job.

Sample response: Ever since I was a child, I have always had the desire to take care of disadvantaged children. I believe they too have a destiny in life and someone out there has a responsibility to help them. I consider myself one of these people and I like the fact that this is exactly what this company roots for. This job will not just give me an opportunity to earn a living but also a to help out someone in need.

     13. What is your ideal dream job?

What to note:

With such a question, an interviewer is trying to find out whether the job you are applying for is in line with your career goals or will help you progress in your career. Ensure you give an answer that is somewhat related to the job you are applying for.

Sample response for one applying to be an accountant: I hope I can become CEO of my own accounting firm some day.

     14. What other companies are you interviewing with?

What to note:

Interviewers often ask this question to find out what other rival companies could be competing for expertise as well as how serious you may be in finding a job related to your field. The most advisable way to approach this question is to let the interviewer know that you are applying to other companies as well that are similar to the field you are applying to. Mentioning that all these possible opportunities will enable you to showcase your various skills will be able to present you as someone that is looking for an opportunity that will utilize and value your skills showing your worth.

Sample response: I am applying to various Human Resource firms that have a focus on recruitment . I believe these including your company will be able to help me grow as well as showcase the skills and expertise I have been able to get over the years. 

     15. Why are you leaving your job?

What to note:

Interviewers are always seeking to find out why you want to leave your previous employer and work for them. Very many times, interviewees may be tempted to talk about the negative aspects of their previous job. No matter what bad experiences you may have gone through avoid talking negatively about your job or your previous employer. Phrase your answer in a way that is positive and presents you as someone that is willing to learn new things and develop in their career.

Sample response: I would like to challenge myself to learn new skills from new environments and situations and I believe this company will help me or enable me to do that. 

If you happened to be laid off you can simply give a simple answer such as, “Unfortunately,  I was requested to it. “

     16. Why were you fired?

What to note:

In asking this question, interviewers want to find out what negative aspects one has that could have made their previous employers to fire them. The best way to approach this question is, to be; honest that is whether you were laid off because of a downsizing company policy or because of something wrong you did. If it was something that you could have done, emphasizing the lessons you learned from the experience and how much you have improved presents you in a much better light a someone that made a mistake but has learned from it and is willing to change.

Sample response:  I was fired because I failed to meet my sales targets. This situation pushed me to  for Sales’ training that enabled me to sharpen my sales skills. I believe my skills have grown and I will be able to perform much better than I did. 

     17. Is there anything specific you are looking for in this new position?

What to note:

With such a question, the interviewer is simply trying to find out if what you are looking for is in line with what the job you are applying for has to offer. They are trying to see whether you are best fit for the job and have the passion for it. To answer this question, one should ensure their answers are somewhat similar to what the job actually has to offer.

Sample response for someone applying for a recruitment executive’s position: With this position, I am looking to put into practice the various lessons and knowledge I have gained over the years as a recruitment personnel. I also believe this position will expose me to much more information and experience I need to grow further in my expertise as far as recruitment is concerned. 

     18. What is your ideal work environment?

What to note: 

The interviewer is trying to find out whether you will be comfortable and therefore be able to perform in the company’s work environment. Giving an answer that is related to the company’s work environment makes you an even more legible candidate for the advertised job.

Sample response for a modern  work environment: My ideal work environment is one that is less stringent, an open space that allows for easy communication and interaction between colleagues. I believe such a work environment will foster the creativity I need to become much more productive at my work. 

     19. What management style do you prefer?

What to note:

This question is usually asked to job seekers applying for managerial positions. The question is meant to test whether one’s managerial style is applicable to the company and whether indeed you make a good manager or not. Many companies today, prefer less dictatorial leaders and leaders that allow teamwork and group participation. However, knowing whether the company’s culture is more traditional than modern will help you give a much more relevant answer.

Sample response: I prefer a more participative kind of managerial style. I would prefer that team members take part in the company decisions that are made. By allowing for employee participation the company is able to implement decisions that employees relate more with and therefore will not resist.

     20. Explain a situation in which you practice leadership:

What to note:

With such a question, interviewers are trying to find whether you can make a good team leader or have the potential to take on a leadership position. In answering this question, always remember to give a response that shows your potential as a leader and what exactly you were able to achieve as a leader.

Sample response: At my previous workplace, I was chosen to become the project leader of one of the quarter year  projects of the company. I believed I exercised the responsibility well as the project was not only completed in time but became the most success project of the company that year. 

     21. Explain a situation when you were in a disagreement with a decision at work and how you handled it.

What to note:

Every worker disagrees with their supervisor once in a while. With this question, the interviewer is not trying to test whether you are a “yes” man to whatever your boss says but whether  you are a confident enough to let them know when they going astray in a professional and respectful way. Your response should be one that shows you were able to correct your boss politely and managed to save a situation.

Sample response: Once, my boss had made a decision to sue a long term client that had taken a long time to pay their debt. I believed that the client had a good explanation as to why they had not paid in time and since the company had such a good long term relationship with him. I also believed that suing this client would cost the company so much and end up ruining a good client relationship as well. In an email, I requested to meet my boss to discuss the matter. I politely express my concerns but still emphasized that he was the boss and the decision was up to him. He was convinced and the issue was settled out of court. Few resources were spent and the relationship was also saved.  

     22. Why do you have an employment gap?

What to note:

With this question, interviewers would like to know what exactly you were doing if you have happened not to work for a long period of time. They want to know whether you were at least putting your skills in practice or actually bettering them during that time. Giving an answer that shows you were still productive or have gained some skills during that time is advantageous for you.

Sample response: I did not work for a period of two years as I was pursuing a Masters’ degree program meant to enrich my skills and grow my knowledge as far as my expertise is concerned. I believe all that I learned will be of great value if I am hired. 

     23. Can you explain why you changed career paths?

What to note:

With this questions, the interviewers are simply trying to find out why according to your Cv you seem to be pursuing more that one career or are changing your career. Being able to give an answer basing on your previous experience as well as the various transferable skills you have attained from the different careers presents you in a positive light.

Sample response: I switched careers from the law profession to the marketing profession because I have a strong passion for marketing and I believe I can perform even better in this field. The various skills I have acquired from the law profession such as oratory and research skills will contribute to my success in this field. I also believe the knowledge I have as far as copyright law will enable me to practice this new career according to the best standards. 

     24. How do you handle stressful situations?

What to note:

Stressful situations are unavoidable in every work situation. However, how one handles them or lets them affect them is what defines who they are. With this question, the interviewer is trying to find out whether you are the kind that is persistent even through hard situations or one that easily gives up or lets such situations take a huge toll on them that they cannot be productive. Whatever response you give, ensure that is honest but still presents you in a positive light.

Sample response:  I usually take off a few minutes to calm down and think objectively about the situation. After calming down ,I then seek to solve the situation in a more level-headed way. 

     25. How would your first month in this role look like?

What to note: 

With such a question, the interviewer is trying to find out if you are actually ready to take on the job, how organized you are and whether you are able to be as productive even when you may not know much about the company. Give an answer that shows you are organized and cannot wait to take on the position.

Sample Response: Well, during my first month, I would focus on familiarizing myself with information about the organization as a whole, its culture as well as the roles of my position with the help of my  fellow work colleagues and my supervisor. With this information, I can then be able to analyze what exactly I have to achieve or improve on. 

     26. What are your salary requirements?

What to note:

Here, an interviewer is trying to find out whether the company can afford to hire you as an employee. Be sure not to ask for too much that will scare away the employer or too little that you sell yourself short. Carry out extensive research about how much those that hold this position both within and outside the company earn as well as those that have the skills or level or experience you have. It is safer to give a salary range based on what you could have concluded from your research and to specify whether that should be a net or gross income. This question often determines how much an employer will pay you at the end of the day.

Sample Response: I would like to earn between 1.5million and 2.million Uganda shillings net income. 

     27. What do you do for fun?

What to note:

Interviewers ask this question to find out more about your personality and whether you will fit into the organizational culture. In answering this question, always go for an honest but semi-professional answer that does not present you in a negative light or as someone that does not have any morals.

Sample Response: In my free time, I like to visit the golf course to play some golf and catch up with a few friends

     28. What animal would you say describes you best?

What to note: 

With such a spontaneous question, an interviewer is simply trying to test how quick you are at thinking as well as what kind of personality you possess. Be sure to give a quick relevant answer that portrays the strong qualities you possess.

Sample Response: I think a lion would describe me best.  I admire its courageous, brave aspects and I always seek to portray these in whatever venture I choose to embark on no matter how difficult they may be. 

     29. Are you planning on starting a family?

What to note:

Questions such as these usually related to family status, religion, age or tribe are asked to still get more information about you as a person as well as to create sort of rapport or conversation with the interviewer. Being able to answer them freely  and honestly still presenting yourself in a positive light shows that you are someone that can hold a conversation and therefore has good social skills. Should an inappropriate question about your personal life be asked, politely steer the conversation back to the main issue at hand which is the job.

Sample Response: Yes I do at some point in the future. At the moment I would like to focus on my career and grow in it placing me in a better position to provide for my family. I believe this job opportunity will help me do that. 

     30. What do you think we can improve on?

What to note:

With this question, interviewers are simply trying to find out whether you have any background in a similar company that could help you improve the company. They are also trying to find out how critical and creative you are in coming with ideas that the company can tap in. Being able to express your ideas on how things can be done better in a polite manner without overly criticizing the company like you know it all presents you in a positive light.

Sample Response: I think the Customer service channels of the organization can be improved by incorporating social media channels as well. This will enable the company to reach more customers as well as to meet their demands in a timely manner. 

     31. Any questions?

What to note:

Many interviews are usually concluded by this question. Should you ask any questions ensure that they are relevant and actually give you some important information about the job or company you are applying to. Keep them professional and at the same time do not ask too many questions. Just a few.

Sample Response: What is this company’s culture like?

Now that you are aware of the various questions you are most likely to encounter in an interview, we would advise that you try as much as you can to use this information and make it relevant to your situation. Remember to be unique  and professional in your answers. We wish you the best of luck.

15 questions to ask and 30 questions to avoid in interviews

Questions you should ask and shouldn’t ask in an interview

An interview is not meant to be a one-sided process where only the recruiter asks all the questions. It is ideally meant to be a two-sided communication process between a job seeker and a recruiter hence, giving you as the job seeker the authority to also ask questions. Knowing what questions you could be asked in an interview is simply one step to preparing for an interview. What kind of questions you ask during an interview makes an impression on the recruiter and plays an important role in determining whether you get hired.

Asking questions presents you with an opportunity to:

  • Showcase your interest in the job; the questions you ask enable a recruiter to assess your level of interest. Desist from asking obvious questions or questions that require, yes or no answers.
  • Find out more information about the company that could help you in determining whether or not you would want to work for this company.  Ask questions that will help you get relevant and detailed answers.
  • Enable you to get more information about the possible role you could be taking on in the company and what it entails.

Even when the recruiter does not invite you to ask questions, go ahead and ask a few questions. Do not ask too many questions but just a few that are well-thought of and could have a positive impact.

So, what exactly should you ask about in an interview?

1.The role you are being interviewed for;

Questions under this category are generally related to the role or job you are applying for. They enable you to get information about the role that may not be in the job description which you can use to further assess whether or not you should take it on. Such questions include:

  • Any additional information about this role that may not be stipulated in the job description?
  • What additional knowledge do I need to have to better perform this role?
  • How is the success in this role measured?
  • How can I succeed in this role?
  • What are the prospects of growing in this role?

2.The company you may work for;

Questions under this category are meant to help you get more information about the company and help you determine whether you want to work for the company or not. Such questions include;

  • How would you describe your organisational culture and work environment?
  • How has this company managed to consistently remain at the top?
  • How does one get ahead and grow in this company?
  • How is the performance in this organisation measured?
  • How are the structure and the reporting lines in this organisation organised?

3.The recruitment process and next steps after the interview;

These questions are usually directed to the person interviewing you. In as much as they are directed to the recruiter, they should be related to the recruitment process. Avoid questions that are too personal, inappropriate or would make them uncomfortable. Possible questions you could ask include:

  • When can I expect to get feedback about this interview?
  • What next after this stage of the interview?
  • When do you expect the successful candidate for the job offer to take on the role?
  • How do you expect to give feedback about this interview (will it be through a phone call or email)?
  • Who can I contact if I do not receive feedback in the communicated period of time?

Now that you know what to ask about, avoid questions that show:

1.You did not carry out research about the job or company:

A recruiter expects you to have some information about the company and role you are going to be interviewed for. Asking obvious questions that make you look like you did not research anything about the company could affect you negatively. Here are some obvious questions you should avoid:

  • What does the company do?
  • Who are your main company’s competitors?
  • What products do you deal in?
  • Do you have branches in other countries or places?
  • What am I supposed to do in this role?

2.You are more interested in the salary and benefits of the job than the job:

It is okay to inquire about what benefits and salary the offer is to give but not at this stage of the recruitment process. The best time to ask such questions is when you have got the offer and are negotiating your remuneration package

Asking these questions too early communicate to a recruiter that you are more interested in what the job has to offer than actually doing the job which is a negative perception for you. Stay away from questions such as:

  • How much salary does the job offer?
  • After how long can I request for a salary raise?
  • By what percentage is the salary in this company increased by annually?
  • What benefits do I get to enjoy as an employee of this company?
  • How much do the employees in this role earn?

3.You may be a risk to hire:

Your main goal in an interview should be to present yourself as the best fit for the job and not to raise questions about you. Do not ask questions that could make the recruiter suspicious. Such questions include:

  • Do you carry out background checks?
  • Do you monitor how the internet in the organisation is used?
  • Can I report to work at whatever time is best for me provided I get my work done in time?
  • Do I have to work very long hours?
  • Do you carry out abrupt drug or alcohol tests here?

4.You will be such a demanding employee:

Do not ask questions that may make a recruiter believe you may be difficult to work with and are a lot to handle. Remember that you have not been offered the job yet and therefore, do not have the right to demand anything or what the company does not provide to other employees. Such questions include:

  • Do I get my own office?
  • Do I have to always ask my boss for permission each time I have to do things?
  • I get regular back pains, can I have a specific chair made for me?
  • Do I have to dress up in the uniform each time I am selling to clients?
  • Does the company provide lunch or lunch allowances?

5.You like to intrude in other people’s lives:

In as much as you are allowed to direct some questions to a recruiter that may not necessarily be about the role or organisation, remember to be professional. Do not ask them questions such as:

  • How old are you?
  • Why are not married yet? Or Are you married?
  • How much does this company pay you?
  • How many children do you have?
  • Are you free later for a date?

6.You are not interested in the role you are being interviewed for:

Whatever questions you have to ask, always ensure they are relevant and are connected to the role you are being interviewed for. Avoid, diverting too far from the role as a recruiter may think you are interested in something else. Such questions include:

  • What other opportunities does the company have to offer?
  • How long do I have to be in this role?
  • After how long can I switch roles?
  • What tasks do the other roles advertised entailed?

Is it possible for me to apply for a department transfer after some time?

Asking irrelevant questions is as bad as not asking any questions. Exploit the opportunity to showcase your personality, analytical skills, communication skills and interest in the job through asking well-thought and relevant questions. They will go a long way in landing you your dream job.

How to Research about a Company before an Interview

You did your part as a job seeker – followed all the rules and sent your application on time. You wait, and pray, and wait. Then the call you are waiting for comes through sending you into an elated victory dance session. Then it hits that this is but the first step, and you need to prepare for the interview. The employer was obviously impressed by your CV, you now only need to convince them that you are the best candidate for this position.

Ensure that every item in the requirement list is present and updated where applicable. Some interviewers use these lists as a way of filtering candidates. You might be qualified and the perfect fit, but they won’t get the chance to meet you, just because you do not have certain required items. It is wise to call ahead of time and explain yourself if you have a legitimate reason why you cannot carry some of the required items to the interview with you.

After taking care of all the required items for the interview, you need to take time and dig deeper into the company’s information. Apart from collecting the obvious information like company products/services, vision, mission and values, go past the information on the company’s website. Learn what reputation the company has in the market and industry. Examine the reviews from external critics and customers to learn what information has been released for public consumption about the company. This gives you a 360-angle view about the company and helps you focus your answers in a meaningful way. Positive reviews about a company makes it more appealing to you, while some negative reviews help you show your interviewer what skills you are going to apply to turn the reviews around. Such information can help you tackle most interview questions like;

Why do you think you are suited for this job? Basing on my research on the role and your company, I have discovered wonderful reviews about your product/service, but the reviews on service delivery were not as good. I have a history of spearheading customer satisfaction rates in my previous companies, and I believe I am your best shot in this.

Why should we hire you? (Answer as above)

Why do you want to join our company? From the positive reviews I researched, I realized that your customers are happy and that you are concerned with making the environment around you a better place. I am highly interested in joining a company that prioritizes their customer experience and is aware of their impact to the environment. Apart from that, my skillset would be a great value add to your company.

Giving such responses in interviews not only gets the attention of the interviewer, it impresses them and gives you an edge above the other candidates. Proper research about a company also empowers you with information that is not common knowledge to most people. Such tidbits like the company’s latest milestone, or their latest big client acquisition etc make you stand out. Your keen interest in the company will greatly astound your interviewers and help you get closer to bagging the job.

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