Senior Marketing Operations Manager
Remote
Marketing & Communications
Job Summary
Lead Remote’s marketing technical setups which includes campaign building, workflow automation, data segmentation, form implementation, vendor ownership, integration etc.
- Minimum Qualification: Bachelors
- Experience Level: Mid level
- Experience Length: 3 years
Job Description/Requirements
Remote is solving global remote organizations’ biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance. Check out remote.com/how-it-works to learn more or if you’re interested in adding to the mission, scroll down to apply now.
Please take a look at remote.com/handbook to learn more about our culture and what it is like to work here. Not only do we encourage folks from all ethnic groups, genders, sexuality, age and abilities to apply, but we prioritize a sense of belonging. You can check out independent reviews by other candidates on Glassdoor or look up the results of our candidate surveys to see how others feel about working and interviewing here.
All of our positions are fully remote. You do not have to relocate to join us!
What this job can offer you
- Lead Remote’s marketing technical setups which includes campaign building, workflow automation, data segmentation, form implementation, vendor ownership, integration etc.
- Management and ownership of marketing automation tools (HubSpot, Salesforce, Beamer, Appcues, Airmeet, Qualified, LeanData etc.) to increase the value and awareness of Remote’s products and to drive increases in adoption/activation
- Maintain critical data list and clearly understand how to best leverage prospect, customer, and employee data through customer’s lifecycle marketing
- Cleansing, enriching, and uploading prospect lists from various marketing initiatives (ie. events, webinars, third-party acquisition, etc.)
- Drive and maintain process documentation and trainings across the growth department
- Build strong relationship with wider Remote’s department and leverage revenue operations tools (LeanData, Outreach, Zoominfo, Crunchbase, etc.) to support cross-functional automations, lead routing and engagement
- Troubleshoot and solve complex technical issues between Salesforce and HubSpot
- Review and optimize lead flow/assignment processes to reduce complexity
- Ensures that the Marketing tools are configured in a way to deliver/support our Marketing channel activities and co-exist with cross-functional tools (non conflict and non-duplicative)
- Manage data mapping between the Remote platform and Hubspot/Salesforce
- Comprehensively understand business objectives and cross-functional team goals and translate these into optimized processes for campaign planning, data segmentation, and performance measurement
What you bring
- Must have experience in Salesforce, HubSpot, LeanData
- 5+ experience in Marketing automation or operations field
- Experience in Email Marketing, Outreach, Product notifications
- Experience in lead enrichment, funnel building and automated workflows
- Demonstrated strength in collaborating with cross-functional team, understanding technical concepts, guiding strategy, and delivering positive results for stakeholders.
Practicals
- You'll report to: Senior Director of Performance Marketing
- Team: Marketing
- Location: For this position we welcome everyone to apply, but we will prioritise applications from the following locations as we encourage our teams to diversify; East Coast USA or EMEA.
- Start date: As soon as possible
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