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Senior Digital Fundraising Specialist

Wikimedia Foundation

Accounting, Auditing & Finance

IT & Telecoms UGX Confidential
3 weeks ago

Job Summary

The Senior Digital Fundraising Specialist will be responsible for executing these banner campaigns from start to finish. You will lead campaign task completion and coordinate banner production for a team of developers, designers and copywriters, ensuring campaigns are executed with a high degree of quality.

  • Minimum Qualification: Bachelors
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

Senior Digital Fundraising Specialist

Summary

The Wikimedia Foundation seeks an experienced and creative digital marketer to join our Online Fundraising team as our Senior Digital Fundraising Specialist, reporting to the Senior Manager of Fundraising Growth. The Wikimedia Foundation raises tens of millions of dollars annually from fundraising banner campaigns which appear on Wikipedia.org to readers around the world. Inside these campaigns, we run “a/b tests” to optimize conversion and donor experience. 


The Senior Digital Fundraising Specialist will be responsible for executing these banner campaigns from start to finish. You will lead campaign task completion and coordinate banner production for a team of developers, designers and copywriters, ensuring campaigns are executed with a high degree of quality.

You will also be responsible for managing a/b test queues and aligning each campaign test plan against our overall optimization objectives. You will work closely with the Senior Manager of Fundraising Growth to ensure tests are conducted with a high degree of rigor, and eagerly follow test results and create impact reports to inform the team’s approach and support our continual learning model. 


The ideal candidate will have prior experience with complex digital marketing campaigns, and using tools such as Asana to coordinate work and deliverables from different teams to produce powerful web experiences. They will also have experience leveraging data and analysis to understand a/b test performance and optimize online customer conversion paths.


Key Responsibilities

  1. Production management: You will be directly responsible for end-to-end project and production management for banner and related fundraising campaigns. You will complete critical production tasks, as well as use Asana to assign tasks and manage workflows that include linguists, web designers and developers, copywriters and more. You will ‘press go’ to launch fundraising campaigns and manage internal communications with stakeholders around scheduling, performance and impact.
  2. Coordinating a/b tests: We conduct hundreds of tests inside our banner campaigns each year, optimizing content, UX, timing and more. In your role, you will work with fundraising team leads to hypothesize, produce, launch and monitor a/b tests that drive statistically significant increases in our key metrics. You will help interpret results, leveraging metrics such as p-value, donation rate, annualized revenue and returning donor ratio to understand performance. 
  3. Sharing test results and contributing to optimization: optimization is an art and a science. Good test design involves exploration of results; questioning assumptions; and building relationships with external thought partners. You will be a key contributor to our testing model, helping us document and apply our best practices, and nurturing an internal and external network of thought partners to surface the highest impact optimizations. 

Specific deliverables

  • Campaign management for numerous annual fund banner campaigns around the world, spanning 20+ languages in 30+ countries. 
  • Implementing our campaign a/b test queues; maintaining a backlog of potential banner testing ideas, helping prioritize next tests based on preceding results, and ensuring tests are executed in a way that secures statistically valid results.  
  • Daily monitoring of campaign and test performance, and reporting on key outcomes for a variety of stakeholders, from direct contributors to Foundation senior leadership.
  • Quality control and ensuring the highest standard of usability, accessibility and functionality with the fundraising experiences you manage.
  • Project managing other special banners and other fundraising projects as needed, such as Thank You campaigns and other fundraising initiatives on Wikipedia. 
  • Traveling, generally once or twice a year, including internationally, for team offsites.

Desired Qualifications

  • Experience with a/b testing and interpreting basic stats such as p-values.
  • Basic proficiency with HTML/CSS and front-end web content management; comfort navigating codebases and viewing source code.
  • Strong understanding of best practices with online customer conversion, and building customer journeys that layer into effective and long-term customer relationships.
  • A passion for engaging diverse teams of topical experts and the ability to thrive with complicated project management in a remote, distributed environment. 
  • Excellent written and verbal communication skills.
  • Meticulous attention to detail.
  • A willingness to learn on the job and comfort working within technical environments.

Additionally, we’d love it if you have experience with

  • Working in a nonprofit fundraising team with a $1M+ digital revenue target.
  • Multilingual marketing programs and relationship management across cultures.
  • Enterprise workflow management tools like Asana or Trello; communications platforms like Slack or Microsoft Teams; business intelligence tools like Tableau.

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