Job Summary
Reporting to the Director of Growth; you will lead an outcome driven approach on app marketing and ensure that our paid acquisition efforts on social platforms are best in class. You will have a high bar for the quality of our paid social marketing efforts and drive the deep attention to detail needed to ensure our campaigns are set up well and optimized efficiently.
- Minimum Qualification: Bachelors
- Experience Level: Senior level
- Experience Length: 5 years
Job Description/Requirements
Responsibilities include but are not limited to:
- Developing and executing mobile app acquisition campaigns across a variety of social marketing channels
- Continuously testing and experimenting on acquisition campaigns to drive cost-effective user growth
- Analyzing user acquisition and engagement data to inform acquisition strategy and decision making
- Working with and coordinating with external agencies and internal teams to drive direction and ensure execution excellence
- Working cross functionally with product, engineering and brand/creative teams to effectively drive paid social marketing strategy and outcomes
- Conducting market and competitor research to identify new acquisition opportunities
- Staying up to date with industry trends, especially in travel and best practices in mobile app acquisition
Must-haves:
- 5+ years of experience in managing mobile app acquisition campaigns at scale in performance-driven competitive verticals such as gaming, tech, travel etc.
- Hands-on expertise in the Meta ads stack and TikTok ads stack. Well-versed with performance levers – audience, targeting, messaging, measurement, creative, budgeting, and bidding
- Strong analytical skills and expertise in Analytics and MMP tools (e.g. Google Analytics, AppsFlyer, Adjust, etc.)
- Experience working in the digital advertising and mobile space, with experience in performance solutions, competitive landscape and local markets.
- Fluency in English, with impeccable verbal and written communication skills
- Superior internal & external communication & cross-functional stakeholder management skills
- Good time management with an eye for perfection & a strong operational background
Good to have:
- Ad platform and Analytical platform certifications
- Working knowledge on other social media platforms like Twitter, LinkedIn etc.
- Prior experience in the tech, travel or telecommunications industry
- Knowledge of eSIM and GSMA-related technologies and services
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