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National Advocacy Manager


Marketing & Communications

UGX Confidential
1 month ago

Job Summary


Job Description/Requirements



National Advocacy Manager

Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

About Role

To build capability for total spirits in Uganda by developing a Brand Ambassador team whilst helping to upskill current sales/distributor teams already on the ground.

This role will be the head of training for spirits in the market and leading the capability drive across internal and external staff on Diageo Brand Ambassadors (DBA), Business of Bars and the World Class program. This role will lead the capability of each Brand Ambassador (BA) team and internal staff including both On and off Trade across the country.

There is a need to improve the execution and especially the Rate of Sale of our Reserve Luxury Portfolio, and the Ambassador Team will be pivotal in not only ensuring our Trend Leading Account (TLA) & Regional leading Account (RLA) are serviced to a level where 365 essentials drive a constant turnover of our brands.

Role Responsibilities

Leader in spirits knowledge in the company. Deep understanding of what is important to Reserve Luxury Portfolio customers and uses this insight to execute activation plans that delight and influence the customer and their consumers. Ability to identify emerging trends & insights. Tenacious in translating this knowledge into commercial actions quickly. Expert category Knowledge across Spirits and competitor sets (highly recommended on most relevant in local luxury arena) with experience in process, ingredients & provenance Passion for luxury drinks and non-drinks brands, our customers & our consumers. Being a top-level consultant to the drinks industry is critical to this role. Ability to develop strong relationships with trade partners, especially through leveraging credibility vs. being seen as a brand salesperson. Ability to work cross functionally. Inspires consumers, customers and trade to advocate Reserve brands. In conjunction with the brand manager identifies, develops and manages local marketing activities including locally based brand opportunities. Delivers special events in a way which provides positive experiences for our consumers and customers. Organizes and co-ordinates launch activity and promotions in line with brand guidelines. Acts as the face of the brands and Diageo – proud of what you do.

Qualifications and Experience Required

Post-secondary education in Business/related area (University degree will be an added advantage) Excellent knowledge of the drinks and non-drinks luxury goods sector Proven passion to live life of the luxury sector and bring our brands to life Experience as an entrepreneur with a strong understanding of the motivations of bar managers and staff Outstanding and proven presentation skills Must possess excellent mixology skills with a solid Spirits knowledge Proven training ability, persuasive selling skills, passion for wine and the high-end drinks business, with respect to customers and consumers Excellent category, brand and trade knowledge with a strong ability to identify emerging trends and insights Good informal relationships with drinks, culinary and lifestyle journalists an asset In depth knowledge of the on-trade business from a bar background essential

Worker Type :


Primary Location:

Portbell Brewery

Additional Locations :

Job Posting Start Date :


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