Marketing Manager

Job title: Marketing Manager

Department: Marketing

Reports to: Executive Director

Location: Kenya/Uganda (Hybrid)

Employment type: Full-time

Job summary

Brass for Africa is seeking a Marketing Manager to manage and deliver all marketing activity for the organisation. The role is responsible for growing and developing audiences, driving leads and converting donors. The ideal candidate will have demonstrable experience in senior marketing roles, with strong digital marketing and communication skills.

About Brass for Africa

Brass for Africa is a leading music & social impact organisation. Our mission is to empower young people across Africa through the transformative power of music — driving lasting and positive change in education, equality and health. We believe in a world where everyone has the opportunity to fulfil their potential and thrive. Every week, we work with over 3,000 children and young people across Uganda, Rwanda and Liberia. Our work is in line with the various National Development Plans and Global Goals.

Key responsibilities

Strategy & branding

• Develop and implement Brass for Africa’s marketing strategy, working in collaboration with the Director of Development, with the objective of growing Brass for Africa’s audience, driving leads and converting donors
• Oversee the organisation’s brand identity and ensure that all marketing activity adheres to these guidelines

Marketing campaigns

• Plan and deliver effective multi-channel marketing campaigns, from concept to execution, including fundraising appeals
• Write compelling copy for marketing campaigns, tailored to different audience segments, styles of content and channels.
• Create on-brand graphics, using a tool such as Canva
• Ensure brand consistency in tone, voice and visual style across all channels
• Work closely with the Marketing & Communications Officer to produce social media content for campaigns and engagement

CRM, email marketing & website

• Manage and optimise the CRM, including segmentation, lifecycle, conversion journeys and retention, ensuring compliance with data privacy and email regulations
• Build and deliver email marketing campaigns across customer lifecycle stages, including email automation
• Run paid search advertising (Google Ads)
• Collaborate with the Director of Development on website management and UX optimisation
• Monitor and improve the website’s SEO performance

Social media

• Line manage the Marketing & Communications team, and oversee their work
• Develop and implement Brass for Africa’s social media strategy
• Be responsible for all social media output for Brass for Africa
• Assist with content filming at events
• Deliver paid social advertising

Print, partnerships & press

• Devise and manage marketing partnerships and comms swaps with relevant organisations
• Develop and deliver influencer marketing activity
• Contribute to Brass for Africa’s PR strategy and execution
• Support the wider team with required printed marketing materials
• Establish collaborations with mainstream media for special features, shows and event coverage

Reporting

• Monitor marketing regularly in order to inform future strategy
• Track statistics for channel and content performance, including key metrics, trends and ROI
• Produce regular marketing reports

Other

• Liaise with other departments within Brass for Africa to share news and updates, and to receive any key information to inform marketing activity
• Present marketing plans and results to key stakeholders when requested
• Conduct research related to marketing
• Monitor external marketing activities and trends to inform internal decisions
• Stay up to date on platform changes, new features, emerging trends and best practice
• Manage marketing budgets to achieve optimal ROI

Qualifications required

• A degree in communications, journalism, marketing, public relations or related field. Post graduate qualifications, special certifications are an added advantage
• Any special courses in marketing, social media marketing, graphic design or related skills

Skills & experience required

• 5+ years in a senior marketing role
• Proficiency with digital marketing channels (email, social media, paid media, website)
• Experience in CRM management and knowledge of data compliance
• A solid understanding of platform-specific best practices, social media trends and algorithms
• Experience leading successful marketing campaigns
• The ability to approach marketing content both creatively and strategically, with demonstrable experience
• Strong storytelling and copywriting skills, with the ability to adapt to different audiences and platforms
• Competence in using marketing tools such as Beacon, MailChimp, Hootsuite, Google Analytics and Meta Business Suite
• Analytical skills for reviewing performance metrics and generating actionable insights
• Good photography and videography skills (at a smartphone level)
• Photo, graphic and video editing skills using tools such as Canva and CapCut
• Experience managing marketing budgets
• Line management experience

Attributes required

• A strategic and creative thinker
• Highly organised with excellent time management and the ability to manage multiple channels, projects and deadlines simultaneously
• Ability to remain calm and work under pressure
• Strong attention to detail
• Proactive and adaptable
• Confident communicator – written and verbal
• Comfortable working both independently and as part of a team
• Ability to present ideas confidently to key stakeholders and partners
• Experience working in a similar role for a non-profit organisation with global audiences is an advantage.

HOW TO APPLY

Send your CV, a cover letter and contactable references to recruitment@brassforafrica.org

Brass for Africa is an equal opportunity employer. Only shortlisted candidates will be contacted.

Deadline: 10 May 2026 – Re-advertised

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