Local Area Representative

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
The key purpose of this role is coordinating and implementing sales execution and trade marketing activities in outlets that offer beer and soft drinks in urban areas, with the aim of driving sales and maintaining and developing relationships with clients.

Roles and Responsibilities:
Executing sales plan

• National and regional trade marketing promotions and programs are executed, monitored and reported according to set standards
• Additional sales are negotiated with customers, which offer both, beer and soft drinks in urban areas
• Order requirements by brand/pack type are determined against stock levels and targets
• Competitor activities in other urban outlets are analyzed and reported
• Business advice is given to the customers, Drive product availability with full product portfolio as per TSP guidelines /IRVP
• Relationships with customers' staff are maintained and developed
• Visit routes and customer visits are consequently prepared, Visit POCS and drive call compliance and call effectiveness
• Execution improvement proposals are generated and, after approval, are implemented
• Local/national events opportunities are identified and supported in the allocated area
• New volume opportunities are identified and addressed appropriately
• Ensure NBL products are well executed with proper display at Back of Back
  

Planning

• Customer database is accurate, completed and updated
• Outlets are assessed against guidelines
• Outlet performance and needs are evaluated
• Initiate trade development plans and cascade to the sales manager for implementation
  

Resourcing

• Investment requirements (merchandising) are aggregated for budget input
• Maintain and safeguard all company assets in the trade, Coolers, Brand houses, signages, vehicles, phones and laptops
• Promotors are selected, contracted and managed
  

Sales performance

• Drive market share in a given territory
• Achievement of sales and volume target/Sell out
• Promote Digital Transformation agenda, Bees Buyers, Bees share, Bees Force and ensure compliancy
  

Administration

• Compile daily, weekly, Monthly and quarterly sales reports and submit to management
• Monthly KPI report
• Competitor activity report
• Ensure outlet records are well captured and demonstrated in Outlet Record Books
  

Key Attributes and Competencies:

• Team-oriented and focused on success
• Skilled at motivating team members
• Strong negotiation abilities
• Excellent verbal and written communication skills
• Effective leadership capabilities
• Able to prioritize tasks effectively
  

Minimum Requirements:

• 1 to 2 years Sales & Marketing experience in the Soft Drinks or FMCG Industry
• Good knowledge of distribution processes, costs, optimization solutions
• Good knowledge of distributors' environment in allocated area
• Budgeting and process techniques know-how
• Commercial competence
• Drivers License
  

Additional Information:

• Band: XI
  

AB InBev is an equal opportunity employer, and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted.
The advert has minimum requirements listed. Management reserves the right to use additional/relevant information as criteria for short-listing.
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