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Global Social Media Lead

AES Corporation

Marketing & Communications

IT & Telecoms UGX Confidential
New
2 weeks ago

Job Summary

The Global Social Media Lead is responsible for leading our global brands social media strategy. This individual must be able to understand the needs and preferences of all global audiences and ensure business needs are met in a timely way. This individual is a seasoned professional who understands the ever-evolving landscape of social media and can leverage this knowledge to enhance our brands presence across all platforms.

  • Minimum Qualification: Bachelors
  • Experience Level: Senior level
  • Experience Length: 10 years

Job Description/Requirements

Are you ready to be part of a company that’s not just talking about the future, but actively shaping it? Join The AES Corporation (NYSE: AES), a Fortune 500 company that’s leading the charge in the global energy revolution. With operations spanning 14 countries, AES is committed to shaping a future through innovation and collaboration. Our dedication to innovation has earned us recognition as one of the Top Ten Best Workplaces for Innovators by Fast Company in 2022. And with our certification as a Great Place to Work, you can be confident that you’re joining a company that values its people just as much as its groundbreaking ideas.


AES is proudly ranked #1 globally in renewable energy sales to corporations, and with $12.7B in revenues in 2023, we have the resources and expertise to make a significant impact as we provide electricity to 25 million customers worldwide. As the world moves towards a net-zero future, AES is committed to meeting the Paris Agreement’s goals by 2050. Our innovative solutions, such as 24/7 carbon-free energy for data centers, are setting the pace for rapid, global decarbonization.


If you’re ready to be part of a company that’s not just adapting to change, but driving it, AES is the place for you. We’re not just building a cleaner, more sustainable future – we’re powering it. Apply now and energize your career with a true leader in the global energy transformation.


The Global Social Media Lead is responsible for leading our global brands social media strategy. This individual must be able to understand the needs and preferences of all global audiences and ensure business needs are met in a timely way. This individual is a seasoned professional who understands the ever-evolving landscape of social media and can leverage this knowledge to enhance our brands presence across all platforms.


Responsibilities

  • Develop and implement a comprehensive social media strategy that aligns with our companys strategy, audience needs and market trends.
  • Manage and oversee all global social media channels, ensuring a consistent and impactful presence.
  • Establish and maintain our companys voice and tone across all social media platforms, ensuring it resonates with our target audiences and reflects our brands values.
  • Deeply analyze social media metrics to gauge the success of campaigns and strategies, using data to drive decisions.
  • Provide insightful reports and recommendations to stakeholders based on data analysis.
  • Continuously monitor and optimize our social media presence for maximum engagement and effectiveness.
  • Stay at the forefront of social media trends and advancements, adapting strategies as necessary.
  • Lead editorial planning for social media content, ensuring a strategic mix of content types and topics.
  • Collaborate with different functions and markets to create cohesive and engaging content.
  • Enhance and manage the social media presence of company executives to build thought leadership and company reputation.
  • Design and oversee paid social media campaigns, ensuring they align with broader functional strategies and deliver ROI.
  • Advanced knowledge of social media tools for scheduling, analytics and engagement tracking.
  • Ensure consistency in messaging and branding across different global markets while allowing for local variations to cater to local audiences.
  • Develop strategies that respect and leverage cultural nuances and behavior differences across all social media channels.
  • Create a unified framework for messaging and content sharing that align with the companys overall communications strategy.

Requirements:

  • Bachelors degree in Marketing, Communications or a related field.
  • 10+ years of experience in social media management, with a proven track record in a global role.
  • Expertise in social media analytics, channel strategy and optimization. Exceptional communication and leadership skills, with the ability to influence and engage direct and indirect reports and peers.
  • Strong understanding of the relationship between social media, branding and overall communication strategies.
  • Familiarity with social media platforms and how each platform can be deployed in different scenarios.
  • Ability to thrive in a fast-paced, collaborative environment.

AES is an Equal Opportunity Employer who is committed to building strength and delivering long-term sustainability through diversity and inclusion. Respecting all backgrounds, differences and perspectives enables us to improve the lives of our people, customers, suppliers, contractors, and the communities in which we live and work. All qualified applicants will receive consideration for employment without regard to sex, sexual orientation, gender, gender identity and/or expression, race, national origin, ethnicity, age, religion, marital status, physical or mental disability, pregnancy, childbirth, or related medical condition, military or veteran status, or any other characteristic protected under applicable law. E-Verify Notice: AES will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization.

The expected salary for this position, at commencement of employment, is between $0 and $0/Annual; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements such as annual bonus, in addition to a full range of medical, dental, vision, life, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if a candidate receives an offer of employment. If hired, employee will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

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