Coordinator - Digital Community. Marketing

Job Description
MTN Uganda Limited is an equal opportunity employer and is seeking to recruit a competent individual to fill the following position;
Job Title: Coordinator - Digital Community
Reports to: Manager - Digital Communications
No. of Vacancies: 2
Main Job Functions
Content creation

• Create, schedule, and publish engaging content and campaigns across multiple social media platforms and websites.
• Demonstrate strong copywriting skills and asset creation to develop messaging that aligns with MTN’s brand personality and prompts audiences to take action.
• Collaborate with MTN's creative agency and marketing stakeholders to build campaigns, content, and strategies for social media engagement.
• Execute a content plan to increase awareness about integrated campaigns, product awareness, product education, uptake, and usage.
• Ensure timely and comprehensive coverage of MTN events, live online sessions, and initiatives on social media platforms.
• Implement GTM (Go-To-Market) through social media.
• Execute A/B and multivariate growth tests to optimize social media strategies.
  

Community Management

• Support the growth and nurturing of MTN's social media audiences, aiming to increase engagement rate and valuable actions.
• Be audience centric, focusing on platform and community moderation, as well as direct audience engagement.
  

Analytics and Reporting

• Deliver regular analysis and reports on social media metrics, content performance, and campaign results.
  

Trend Monitoring and Research

• Staying updated on the latest trends, tools, and best practices - research industry trends, monitor competitor activities, and identify new opportunities for the brand to leverage on social media platforms.
  

Education

• A minimum of degree in digital marketing, Communication, PR or related field from an accredited University/Institution
  

Experience

• A minimum of 2 years total experience in marketing and/or communications.
• Experience in Telecommunication or Fintech is preferred.
• Experience working in a global/multinational enterprise with a good understanding of emerging markets is preferred.
  

Knowledge, Skills & Competencies

• Experience managing social media platforms for telecommunications or Fintech brands, part of a content team or marketing agency.
• Hands-on knowledge of social media management tools, an understanding of web analytics tools (social and web)
• Proficiency with at least four social media platforms including TikTok, Twitter, LinkedIn, Instagram YouTube, Facebook, and website content management.
• Understanding of SEO, SEM, email marketing, and other digital marketing channels.
• An analytical eye and a good sense for the type of content that performs best depending on platform and objective.
• Strong analytical skills with the ability to analyze data and make data-driven recommendations.
• Experience with content funnels and using video as a core social media marketing asset.
• Excellent verbal and written communication skills, strong content marketer.
• Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality.
• Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams.
• Videography and editing skills are an added advantage.
• Willingness to travel for internal events.
• Ability to work effectively in a fast-paced, dynamic environment.
  

Responsibility Towards

• Key internal stakeholders:
  • Marketing and other divisions within MTN
  • MTN Mobile Money
  • Regional office teams
• Key external stakeholders:
  • The marketing agency
    

About Us
We at MTN Uganda are a purpose and value-led organization!
At MTN Uganda, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, everyday. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life.
Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.
As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!
Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals.
We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application!
Female Applicants are strongly encouraged to Apply!
Note: In compliance to the Data Protection & Privacy Laws of Uganda, MTN Uganda will use your application documents for purposes for which they were intended for.
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