Trade Marketing Manager

Yookatale, a mobile food market for selling, buying and advertising food products and services in Uganda invites qualified applicants to fill the vacant posts of Trade & marketing manager to work in Entebbe- Kampala - Nakawa – Kawempe - Lubaga - and - Makindye and across Uganda , Tanzania & South Africa. 

www.yookatale.com

NOTE.

a) Applicants must specify the vacancy and location they wish to apply.

b) Applicants must state clearly in the applications their contact address, telephone numbers and email addresses.

c) Only shortlisted candidates will be contacted

As a trade & marketing manager you bridge the gap between marketing and sales, driving product demand and sales in retail environments. Their ability to create effective retail marketing strategies boosts product visibility and consumer interest. Trade Marketing Managers play a critical role in supporting sales teams and driving revenue growth.

With their strategic approach, businesses can optimize product presentation, promotions, and merchandising in retail channels, ultimately increasing product sales and market share. Their work enhances brand visibility and positions products for success in the highly competitive retail landscape.

a Trade Marketing Manager who will work as a part of the marketing team to deliver planned revenue, volume, and gross margin of key brands & customers.

Main Responsibilities 

Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget

Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities

Trade media activity & manage trade terms initiatives, 

be the center of expertise regarding the strategic and conceptual matters regarding trade activities while Support variety of marketing strategies including product launches, and communications efforts, merchandising & cross category consumer behavior. 

Leading and implementing channel-specific marketing strategies and plans for assigned retailers

Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams

Leading activation programs with partners to improve brand visibility

Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected

Key Requirements

You have a degree in Marketing, Business Administration, or a related field

You have prior experience in Trade Marketing

You have strong communication & interpersonal skills

You have strong analytical skills and are comfortable dealing with numerical data

You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders

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