Trade Marketing Manager

Position Designation: Trade Marketing Manager Function: Marketing  

Country: Uganda 

Reports to (designation): Head of Marketing 

Main purpose of the position: 

Responsible for executing the trade marketing strategies across key channels, managing the 4Ps, and developing channel strategies 

2. Reporting into this position (designation and level) 

i. Routine/Direct: Trade marketing officers (N/A at the moment) ii. Functional/Indirect: Marketing Officers 

Key responsibilities: 

To create trade marketing plans and allocate the A&P budget across all channels and products. 

• To drive robust brand visibility through strategic placements for our brands and products in the trade channel. 
• To execute the trade marketing plans across all regions. 
• To segment the customer base and work closely with the sales segments,  including exports to optimize channel strategies and maximize ROI ▪ To work closely with the marketing team to commercialize brand plans in the channels.  
• To attend and present at trade shows and events on behalf of the business. 
• To coordinate the creation and delivery of marketing materials and content. 
• To monitor competitive activity to refine strategy and preserve market share. 
• To report on data and industry trends relating to the competition.
• To review post-mortems to refine and inform future promotional programs. 
• To work with the sales team in designing and implementing the pricing  strategy in line with our Brand positioning 
• To design and maintain a master promotional calendar to track activity across all channels to prevent conflicts and drive revenue. 
• To oversee specific retail and distributor loyalty program developments and implementation across channels. 
• To develop and manage e-systems for all marketing materials stocks and vendor management. 
• To co-ordinate, launch and manage an e-commerce platform for the business ▪ Multi-tasking within the department i.e minimum 10% knowledge on  Corporate and Digital functions 
• To undertake any additional tasks as may be advised by the supervisor. 4. Budgetary responsibility: 
• Manage the market and travel budget appropriately to ensure an optimal ROI is  achieved across key channels 

KEY SPECIFICATIONS FOR THE POSITION

Qualifications required: 

• Minimum academic qualification: Bachelor's Degree (preferably Business/ Engineering / Science) 
• Qualifications as an added advantage: Master’s degree 
• Professional registration: Marketers’ Society 

Experience required: 

• General work experience: Proven experience in a Trade Marketing and commercial strategy role. 
• Specific to the position (level/discipline/years): Core expertise in Marketing with stints of 6 years.
• Experience in the Building Materials, Construction or  related consumer industry will be an added advantage 
• Industry: Eave marketing exposure in the consumer industry and strong channel insights experience. 

Key competencies and skills: 

• Excellent communication skills
• Leadership Skills 
• Strong Expertise in the Marketing Domain and a good understanding of the  sales process 
• Exposure to Service Marketing & Retailing 
• Analytical skills 
• Project management skills 
• Interpersonal skills 
• Strong planning & organizing skills 
• High on initiative and ability to manage ambiguity 

Language requirements: 

• English 
• Local language proficiency 

Computer literacy: 

• MS Office packages 
• IT Software applications 

Personality profile:  

• Positive 
• Business-centric 
• Fast-paced and prompt 
• Achievement-oriented 
• Energetic and Enthusiastic 

Additional/specific work requirements: 

• Strong channel insights experience with the ability to generate and present  actionable recommendations to a diverse range of stakeholders at all  levels 
• Strong commercial outlook and an ability to drive revenue growth through  marketing 
• Highly Motivated and passionate about trade marketing 
• Experience in working in a high-stress environment with minimum  supervision 
• Strong analytical background or experience will be an added advantage

How to apply.

All applications will be received and Reviewed through Brightermonday Portal by Clicking on the 'Apply Here' section