SALES AND MARKETING - KAMPALA

On behalf of our client we are seeking for a Sale and Marketing officer.

Reporting to Adv & Publicity Exec./ Marketing Manager.

The objective of this role ;

Manages all social media channels, campaigns, and team members to sustain an engaging audience experience

and to increase audience satisfaction. Researches and analyses social media trends, including social media ad

revenue and web visitor data, to improve social media presence and campaign efficacy. Works with various

company departments to promote overall brand through social media channels.

AUTHORITY AND INDEPENDENCE

The Marketing Executive has full authority as delegated by the Marketing Manager as per the

requirements, duties and responsibility of the job

WORK CONDITIONS

The work involves constant movements to different locations out of office.

• May require working for long hours.

• May be required on call

PHYSICAL AND MENTAL EFFORT

Able to contain stress and pressure.

• Be of a sound mind.

• Good visibility.

• Sensory stability due to much concentration required for the job.

EDUCATIONAL QUALIFICATIONS AND EXPERIENCE

Bachelor Degree in Mass Communication, Marketing, Information Technology or any other related field.

• Minimum of 2 years work experience in managing social media channels, maintaining and designing

website.

• Knowledge of any other international languages like French will be an added advantage.

• Good knowledge of use of social networking analysis tools.

• Knowledge of HTML, PHP, CSS, ASP and Word press

SKILLS AND COMPETENCIES

Effective Verbal and written communication.

• Professional personal presentation.

• Customer service orientation skills.

• Considerable ability to adhere to prescribed routines and practices; and compose effective and accurate

correspondence.

• Dealing with non-routine matters, such as special projects, with minimum specific instructions

1. Oversees all company social media accounts management on the different websites e.g. Facebook,

twitter and others.

2. Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten

audiences and promote brand-focused messages

3. Coordinates social media messaging with advertising departments, brand managers, and quarterly or

seasonal company goals.

4. Manages social media team members, including copywriters and other content creators, by

overseeing their work and offering guidance or direction.

5. Audits and analyses social media presence including digital advertising costs and returns.

6. Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy

and areas for social media campaign improvement

7. Train the staff on social media usage and benefits.

8. Train Merchandisers found at the different supermarkets handling the products.

9. Liaising with other departments to develop social media timelines coinciding with new product

releases, ad campaigns, or other brand messages

10. Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key

players and coordinate actions.

11. Monitors and develops reports on competitor activity within social media spaces

12. Build and execute social media strategy through competitive research, platform determination,

benchmarking, messaging and audience identification

13. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds

meaningful connections and encourages community members to take action

14. Set up and optimize company pages within each platform to increase the visibility of company’s social

content

15. Moderate all user-generated content in line with the moderation policy for each community

16. Create editorial calendars and syndication schedules

17. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and

best practices, and then acting on the information.

18. Manage the different marketing events that the company is hosting or has decided to participate in.

19. In charge of placing radio, television and newspaper adverts

20. Any other duties as may be assigned from time to time.