Marketing Executive
Job Summary
Work with the Campaign Manager and Head of Content and Social to create content for all the brand’s social media accounts, including developing cross-platform content strategies.
- Minimum Qualification: Bachelor
- Experience Level: Entry level
- Experience Length: 1 year
Job Description/Requirements
USER FIRST │ TRUST │ IMPACT
Job Description: “Marketing Analyst”
We are looking for a self-driven, ambitious individual who wants to build a career in social media and content marketing.
Our Vision
We build Africa’s most valued marketplaces.
Job Mission
To create content that drives engagement on our platform leading to an increase in quality leads generation for our users.
Reporting into Campaign Manager.
Direct Reports None
Key Responsibilities
Work with the Campaign Manager and Head of Content and Social to create content for all the brand’s social media accounts, including developing cross-platform content strategies.
Work with the Campaign Manager and Head of Content and Social to develop new social media campaigns.
Monitor social channels for trending news and ideas to capitalize on them.
Source for event leads to be used for the different events to ensure success
Upload all offline leads into CRM
Support in getting testimonials from employers who have recruited with the BM platform
Ensure that all partnerships(Professional bodies) have been supplied with the current jobs
Garner 2 testimonials a month from happy clients
Analyze the market for the latest trends that could help improve our delivery and communication
Research our target audience and provide actionable tips and advice for expanding their reach in the digital space.
Assist with capturing and analyzing social media metrics.
Support the Campaign Manager in daily marketing administrative tasks.
Communicate with colleagues and share insights on Slack
Utilize Trello to update task status
Key Relationships
Business CEO(when required).
Head of Marketing
PR Coordinator
Email, Performance, Content, and Design Marketers.
Key Skills and Competencies
1-year experience in Marketing preferably in the Telecommunication industry.A Bachelors’s degree in Marketing, Commerce, or any other business-related courses.
Familiar with all social media platforms. Experience with content creation and social media strategies will be an added advantage.
Good writing skills.
Ability to multi-task and self-driven.
Flexible with a good attitude to learning.
KPIs
Generate 375 event leads
Analyze campaign variables
Share jobs with Professional bodies
Upload all Offline leads on to CRM
Close 2 employer testimonials a month