Global Marketing Specialist

Key to this function is uncovering consumer insights and delivering innovative marketing campaigns. In this dynamic and fast-paced environment, a Marketing Specialist should be able to generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth in sales, brand love and operational marketing efficiency.

Requirements

• Bachelor’s degree in Marketing, Business Administration or related field.

• Project Management an added advantage

• At least 3-5 years’ experience in Marketing/ Comms and Branding with advertising agency experience.

• Ability to utilize data to measure activity and extract key insights to iterate and refine initiatives

• Ability to identify target audiences, develop strategy and employ tactics that engage, inform and motivate

• Experience with B2C brand development and management in Africa.

• Highly innovative and collaborative, with excellent interpersonal and influencing skills; excited to collaborate with individuals ranging from our CEO to our rural customers

• Ability to collaborate with teams across a variety of locations and cultures

• Excellent project management skills paired with great attention to detail

• Exceptional verbal, written, and visual communications skills

• Self-starter and ability to work independently

• Own the deployment of Product Marketing, Promotions and Campaign, Trade Marketing and Consumer Marketing efforts across EEA markets.

• Working with the Product Management and Supply Chain team, overseeing product branding design and packaging as per set guidelines.

• Own Brand management for all EEA brands ensuring adherence to set guidelines.

• Drive and own the designing of quarterly campaigns and initiatives that drive the achievement of set Commercial KPIs; reporting the impact each campaign has on our annual targets and budget.

• Lead the creation of integrated marketing campaigns, setting budgets for specific lines items within the campaign plan.

• Responsible for refining customer segment definitions and ensuring all Marketing initiatives align with generated architypes.

• Collaborate with CX and Sales teams in developing and implementing campaigns that drive brand growth and commercial success.

• Lead centralized purchase of high-quality marketing apparel.

• In collaboration with the Graphic designer, review and approve Country output of main campaign elements.

• Project Management on various Global-led initiatives and campaigns.