Digital Marketing Specialist
Project Growth
- Minimum Qualification :
Job Description/Requirements
Our client is an innovative company at the forefront of the design and construction industry, delivering cutting-edge projects with a strong focus on quality and detail. They are seeking a Digital Marketing Specialist who is execution-focused and passionate about identifying and driving digital marketing opportunities.
Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
- Utilize Google Analytics to track, analyze, and report on campaign performance and website traffic.
- Track Google Ads performance on HubSpot to measure the effectiveness of marketing efforts through the CRM.
- Work independently with minimal supervision, taking full ownership of marketing tasks.
- Handle basic social media tasks, posting authority-building content to enhance brand visibility (secondary focus).
- Set up lead magnet forms and manage email automation through HubSpot for lead nurturing and conversion. (Note: Lack of HubSpot experience isn't a dealbreaker, provided you're a fast learner.)
What Success Looks Like:
- Data-Driven Campaigns: Successful execution of digital marketing campaigns that drive traffic, leads, and conversions.
- Lead Generation: Effective setup and management of lead forms and email automation to nurture leads and improve conversion rates.
- Campaign Optimization: Continuous improvement of campaigns through performance tracking in Google Ads, Google Analytics, and HubSpot.
Qualifications:
- Experience: 2+ years of hands-on experience in digital marketing, with a general understanding of Google Ads, Google Analytics, and HubSpot (or similar CRM).
- Strategic Focus: Ability to develop and implement inbound marketing and paid advertising strategies to generate high-ticket sales leads.
- Self-Sufficient: Comfortable working autonomously with minimal micromanagement and eager to take initiative.
- Growth-Oriented: Strong desire to develop into a well-rounded marketer and grow into a leadership role.
- Communication: Fluent in English, with excellent verbal and written communication skills.
- Industry Interest: Passion for the design and construction industry is a plus but not required.
- Bonus: Familiarity with Google Ads.
Opportunity:
If you are a versatile and results-driven digital marketing professional who thrives on managing paid advertising, lead generation, and CRM platforms, we encourage you to apply. This role offers the opportunity to grow into a marketing leadership position over time.
Application Process:
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets
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