2 months ago

Job Summary

We are searching for an experienced Digital Marketing Manager who specializes in content marketing to serve our global client portfolio. In this position, your central goal is to help grow the company's client brand influence and awareness across digital platforms.

  • Minimum Qualification:Bachelor
  • Experience Level:Mid level
  • Experience Length:3 years

Job Description/Requirements

Overview

Our client is a fast-growing youth creative social enterprise. We work with nonprofits, businesses, and entrepreneurs to deliver high-quality digital services that range from Web Development & Design, Film-Making, Copywriting, Graphics Design, and Social Media Management.

Profits from this work help us upskill youth from the slums with digital skills. To date, over 1000 youth have been impacted with digital skills and jobs through the Elevate Academy.


Job brief

We are searching for an experienced Digital Marketing Manager who specializes in content marketing to serve our global client portfolio. In this position, your central goal is to help grow the company's client brand influence and awareness across digital platforms.


Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain digital marketing campaigns for company clients.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative content growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to execute content plans, and landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimizes user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Conduct in-depth research on industry-related topics in order to develop original content.
  • Develop & execute content plans for clients
  • Conducting keyword research and using SEO best practices to increase traffic and conversions to the company website.
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
  • Identifying customers’ needs and recommending new content to address gaps in the company's current content.


Qualifications

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Bachelor's degree in Marketing, Communications, or related field
  • 3 years of digital marketing/content marketing experience
  • Proven content writing and content management skills
  • Proven track record of successfully managing customer relationships
  • Excellent interpersonal skills and willingness to communicate with clients, colleagues, and management
  • Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
  • Has a great eye for detail and for great design
  • The ability to work in a fast-paced environment
  • The ability to handle multiple projects concurrently with different objectives
  • Knowledge of the nonprofit/social enterprise industry is a plus
  • Strong story-telling skills


Salary & Benefits

  • Competitive (UGX) depending on experience
  • Flexible & Remote working options
  • Creative Working Environment
  • Amiable Team
  • Strong Global Social Network


How to apply.

All candidates should send their updated CVs and application letters through Brightermonday Portal by Clicking on the 'Apply Now ' section

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